218: How to Build a 6-Figure Side Hustle on Fiverr

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Kendell Rizzo made over $100,000 in profit in 18 months part-time selling services, workbooks, and other downloadable products on Fiverr. 

In addition to being a 6-figure Fiverr seller, Kendell is a crowdfunding expert, a world traveler, an ironman triathlete, and runs her blog at leadandlaunch.com.

It’s been more than 100 episodes since our last Fiverr episode where Mark (AnarchoFighter) talked me through how he was the first person to make a $10k sale on Fiverr.

Fiverr is still going strong, and it’s a great example of a Buy Buttons platform – there’s no bidding for work and no outside marketing necessary. This is what attracted Kendell to Fiverr after being frustrated with other freelance endeavors that sap time bidding for jobs or submitting resumes.

Within a year and a half Kendell turned over more than $100k in profit, and went from the $5 gigs everyone starts out with to averaging between $500-$900 an order. And with digital products for sale, this was all possible while working part-time.

Tune in to hear how she made her gigs stand out from the crowd in the competitive Fiverr marketplace, and why “over-delivering” is a fast-track to Fiverr success.

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  • How Kendell returned to Fiverr after “failing” at her first attempt to crush it with a new strategy.
  • How to make your gigs stand out from the crowd and attract customers.
  • How Kendell combines skills with customer needs or a niche with her gigs.
  • How to “sweeten the deal and make it a no-brainer” that customers will buy your gig.
  • How to test your digital products for interest before making the product.
  • How Kendell has raised her average order value from $5 to $500-900 in a year and a half.
  • Kendell’s other tips and hacks to make your gig stand out.
  • Kendell’s #1 tips for Side Hustle Nation.


Here’s an example of the package pricing now available on Fiverr:

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

13 thoughts on “218: How to Build a 6-Figure Side Hustle on Fiverr”

  1. Superb episode Nick and Kendell. Been looking forward to the episode ever since Nick said it was in the pipeline! Could not wait to click the play button! Wow! Highlights many of my own experiences with fiverr as the best freelance platform. That with fiverr customers come to you, That with fiverr it is possible to build your brand and develop your skills at the same time. Thats it is possible to earn really good money with fiverr. This has been my experience too! Agree with Nick this episode makes me want make tweaks to my gig and try some new things on fiverr! Thanks for sharing Kendell

  2. Interesting Interview, I wonder are the repeat customers like social media companies who have clients then are buying the gigs and charging their clients much more. That is a basic strategy taught by others, buy gigs for services your customers need then charge your client double. I wonder if she could market herself with FB ads and see much more profit. FB ad, webinar, sell!! I think she could see much more revenue that way

    • Hey Rob, that’s a cool idea. I am so bad with social media. I don’t do any right now, I am so bad with it, I don’t understand social media marketing at all. Is this something you specialize in or just know it on a high level?

      • Hi Kendell, Branding yourself as a “Crowdfunding Expert” is definitely the way to go. You could get started with low start up costs. You would need a landing page, email autoresponder, Youtube Live account and FB ads account. As they sign up for the webinar, you are capturing their email addresses and building your list. You would give the webinar and make a pitch at end for your services. Those who don’t buy, you follow up with email by giving value and again making pitches for your services over time. I could also see you starting a podcast about the topic. This would also bring in more clients.

  3. Great article! My question is this-your profile is awesome with all the online resources you’ve created that people can buy. Can anybody create a profile like that or do you have to achieve a certain rank on Fiverr before they let you do customized profile like this?

  4. Awesome podcast episode!

    Iam building my profile in fiverr right now and starting my first gigs there soon. This episode really helped me, I learned a lot here :)

    If I will make a smiliar amount of money after a while, I’d love to come on the podcast too :)

    Thanks and all the best Daidi

  5. 1. Leadandlaunch.com is also gone. Looks like she moved onto something else. Please fix the link above to say no longer available.

    2. Is it true that 2 ways your gigs get faster traction is…
    A, Have a female avatar as your persona?

    B. Do an exchange with another newbie where you buy their gig, leave them good feedback and then they do the same for you?

    What do you think of those ideas?

  6. which platforms did you used to create this site?
    just curious, wordpress, wixx, siteground, ?
    thanks for the tips


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