This contribution comes from Mike Zima and Damien Bouvier, who’ve used the Fiverr Pro platform to grow their digital marketing agency.
That agency, Zima Media, is a leading provider of SEO and other online marketing services with more than 1500 clients around the world.
Inspired by my experiments on Fiverr, Mike and Damien doubled down on their Fiverr efforts and built a successful location independent business.
Take it away, Mike!
What is Fiverr Pro?
In October of 2017, Fiverr launched a new service called Fiverr Pro, which features the top 1% of sellers on the platform.
Our business was the first to be featured in the Pro section for SEO, and here we’ll explain some of our strategies for building your brand on Fiverr as well as best practices for being accepted into Fiverr Pro.
Buyers can navigate directly to the Pro section of the website, or happen across Pro gigs in the regular gig search results.
Why Should You Care About Fiverr Pro?
Becoming part of Fiverr Pro brings with it credibility — your services are some of the best quality offered on the Fiverr platform.
With Fiverr PRO, we’ve been able to create better gigs with a bigger service packages, reach less price-sensitive customers, and spend more time on our clients to deliver quality results.
Nick’s Notes: I know that as a buyer, I’ve definitely checked out some gigs where quality mattered more than price, and I wanted to cut through the clutter.
The Fiverr Pro Application Process
Any candidate that wants to be part of Fiverr Pro has to first submit an application, which then goes through a vetting process with the in-house team.
The vetting process consists of 3 rounds:
- Technical vetting (do you know what you’re doing)
- Professional vetting round 1
- Professional vetting round 2
In the professional vetting stage, two separate category managers at Fiverr will vet you and your business to ensure you have the level of professionalism, quality, and experience they’re looking for.
As far as the exact requirements, it really depends on the Fiverr PRO category you’re applying to be part of.
Whether it’s as a graphic designer, a web developer, a copywriter, or our category, SEO, the qualifications needed to be accepted as PRO can vary, which is why candidates are vetted individually.
In the application itself, you may be asked to submit the following:
- A portfolio of work
- References/list of previous clients worked with
- Social media profiles/handles
- Education i.e. school(s), degree earned, accreditation etc.
- Years of experience
If Fiverr feels that they need more information, they may reach out to you directly.
In our case, we were already established SEO experts on the regular Fiverr platform. We used our many positive client reviews as well as our experience of having previously worked in data and marketing agencies as part of our application for Fiverr PRO in the SEO category.
Still, even if you’ve never sold on Fiverr before, you’re eligible to apply for a PRO account if you meet the qualifications in a specific field.
Creating Your Gig Menu
Since we have experience in many areas on online marketing, our gig menu on Fiverr reflects that.
The more specific you can make your gigs, the better.
And remember, Fiverr is a search engine so consider what keywords people might be looking for to find your service. Include those keywords in the title of your gigs.
For example, we’ve built gigs around:
- backlink building
- manage your adwords campaigns
- SEO keyword research
- setup Google tag manager
- and more
Each of our gigs are like a sub-speciality within the broader field of digital marketing or SEO.
Get as granular as you can so that your prospective buyer says, “Yes! That’s exactly what I’m looking for!”
Pricing Your Services on Fiverr Pro
Like regular Fiverr accounts, each Fiverr PRO seller determines what their services are worth on Fiverr.
Create Pricing Tiers
Fiverr encourages a 3-tier pricing package, which is what we at Zima Media use.
For example, here’s what our current pricing looks like for our keyword research gig:
This “small, medium, large” structure is beneficial both for sellers and buyers because it offers several “entry points” from which to try out that seller’s services. And I think you’ll find it increases your average order values.
The days of Fiverr as “the $5 marketplace” are long gone!
Encourage Custom Offers
Another option is for sellers to create Custom Offers with buyers who may be looking for something beyond what is offered in their services, at which point the seller can set a unique price for that custom service.
Nick’s Notes: As we learned from one Fiverr seller, Custom Offers can go up to $10,000!
One way we encourage custom offers is by inviting prospects to reach out with questions about their specific business and needs. We want to start that conversation and point them in the right direction, either to one of our existing gigs or create something custom just for them.
Nothing is Set in Stone
Remember, you can update your prices whenever you want.
For our pricing model, we were the first PRO sellers in SEO so the original prices we posted have changed over time. This is because our gigs are constantly changing as we figure out how our services work in the scope of Fiverr PRO and with our client base. We made sure to change our services and pricing to reflect that evolution.
For us, it’s important to keep that element of flexibility in order to keep being successful on Fiverr.
How to Optimize your Fiverr Pro Profile and Portfolio
To optimize your Fiverr Pro profile, it’s all about paying attention to even the smallest of details. A single unclear sentence or a low-quality gig photo could be what makes a buyer choose another seller over you.
To help you get started here is a big list of tips on getting the most out of your Fiverr profile.
Your Gig Title
Keep your gig titles short, sweet, and to the point!
For example: “I will manage your Adwords campaigns.”
Also, make sure your keywords are in there too. We use the “auto complete” search function on Fiverr to see what suggestions pop up for keywords related to our niche.
For example, when I punch in “keyword”, the search box suggests several potential ideas real Fiverr customers look for.
We suggest having an image of yourself in your profile and in your Gig image. We found it really helps with conversion, perhaps building trust by showing you’re a real person.
You can see our gig photos in the image of our profile page above.
Gig images should be 608×410 (subject to change, of course).
Pro Tip: Text on your images is allowed, but should be minimal, clear and legible. Try to keep text to the left/top of the Gig image since the Pro badge sits over the bottom right of the images in the marketplace.
A gig video helps significantly with conversions. We know, we made our own video you can check out right here.
We used Fiverr’s guidelines for creating an effective video; it really gives you an opportunity to sell yourself and explain what your gig is all about.
- Videos should be at least 30 seconds long and at most 75 seconds.
- Include a simple explanation of what your Gig service is.
- Don’t use a computer to narrate your Gig; you should use your own voice.
Pro Tip: End your video with a call to action, such as “please contact me… I would be happy to work with you or create a custom offer for your specific needs.”
Gig descriptions on Fiverr are limited to 1,200 words, which is approximately the length of this blog post up to this point.
Use the description to:
- Sell yourself (how many years of experience you have in the industry, your team of people, etc.).
- Name the companies you’ve worked for, namedrop cool clients and list programs you use/any certifications you have.
- Show why your services are worth buyer investment!
- Explain why a buyer needs this Gig—what is it? What is the added value?
- Clearly explain what the buyer gets when they purchase your Gig. Explain the workflow process (be transparent).
Pro Tip: Consider adding the line: “Contact us before placing this order”—a lot of the time this will lead to creating a custom offer, so use it!
Price & Packages
Charge the same amount you would charge offline and keep in mind that Fiverr will keep 20% as their fee.
One thing we love about Fiverr is the simple transparency of the platform. There’s no bidding for work like on other freelance sites, and buyers can take it or leave it.
On Fiverr Pro, buyers are of course still value motivated, but they seem less price conscious than on “regular” Fiverr. The Pro level connotes a certain premium-ness to it, so price accordingly.
Test out different pricing structures using the 3-tier model described above. Figure out the best ways to upsell with your packages and extras.
Add Gig Requirements
What information do you need from the buyer in order to complete your project?
Depending on your gig, this could be things like industry, location, competitors, or access to accounts and websites. When you ask, remember to keep it brief.
A list of frequently asked questions and answers can save you time and help sell your services.
For example, you might include questions like:
- What do you get when you purchase this Gig?
- What is the workflow process?
- Do I offer revisions? What constitutes a revision?
- What does it mean to be a Pro seller on Fiverr?
- What other services do I offer? (Great way to upsell)
These are our tips for how to succeed on Fiverr Pro, and that have proven successful for us as digital marketing business on the platform.
You can always visit our Fiverr profile here to see how we’ve implemented some of these best practices into our own account.