145: Amazon Ranking Secrets for Books and Physical Products from SEO Pro Dave Chesson


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We’ve covered Kindle publishing in a variety of ways on The Side Hustle Show in the past, and it’s one of my favorite side hustles.

But one area of frustration, at least for me, is that for all the effort put into writing, editing, publishing, and launching the book, it’s still tough to sustain sales for long periods of time.

Inevitably — it seemed — there was a fade from glory and whatever top rankings you were able to achieve diminished as the weeks and months went by.

For me, how long and drawn out that decline was has varied by title, with some books making daily sales for over a year, and others disappearing from relevance fairly quickly.

My guest this week has a way to stop that decline, and it works  for both books AND physical products (for all you FBA sellers out there). Dave Chesson is a successful side hustle Kindle author and SEO expert, and joins me to shed some light on Amazon’s internal search engine ranking algorithm — and how you can influence it to your advantage.

Dave runs the excellent site Kindlepreneur.com, and has written half a dozen books (under pen names to avoid potential conflict with his employer) that cumulatively earn around $4k a month.

Tune in for an insightful session on how to sell more products on Amazon.

Free Bonus: Download Dave’s Top Amazon Ranking Tips