313: Making Money in Your Sleep – By Blogging About Sleep

This post may contain affiliate links. Please read my disclosure for more info.

Note: Click here to download Kieran’s top tips for building a profitable site from this episode.

“Everyone needs it, people tend not to get enough of it – so that’s how the site came about,” said Kieran.

Kieran MacRae is talking about sleep.

The site he started is called TheDozyOwl.co.uk, a UK-based site that Kieran has taken from $0 to $2.5k a month in revenue in its first 12 months.

Do you remember Alan Donegan from PopupBusinessSchool.co.uk in episode 306? He told the story of one of his students getting frustrated with the business generation process; they were having a hard time coming up with anything that really got them excited.

“I just really like sleeping,” they said in exasperation.

And for a while, Alan didn’t have a great response. That is, until he learned about Kieran, who was earning a full-time income blogging about sleep and sleep-related products.

Tune in to hear how Kieran came up with the idea for his site, how he creates the content, and how the site makes money – without a server-shattering volume of traffic.

Download the Free PDF Highlight Reel:

Click here to download Kieran’s top tips for building a profitable affiliate site from this episode.

Want More Side Hustle Show?

Subscribe to The Side Hustle Show on iTunes!

Subscribe to The Side Hustle Show on Android!

Subscribe to The Side Hustle Show via RSS!

Or use the player app above to listen right in your browser.




  • Why Kieran decided to start a mattress review site.
  • How he produces content that converts into sales without physically reviewing the products.
  • How he does his keyword research and the tools he uses.
  • Why using a UK domain was the right decision for him.
  • How he monetized his site.
  • His link-building and outreach tips.
  • Kieran’s #1 tip for Side Hustle Nation.

Links / Next Steps

Pin it for later:

Leave a Comment

Usually Hustling, Occasionally Social