38: Flipping Websites for Fun and Profit

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Fellow side hustler Freddie Mixell from ProjectPassive.com joins me on Episode 38 of The Side Hustle Show to discuss how to flip digital real estate assets. We cover the criteria to build an income-producing website from scratch, what buyers are looking for, and how to use this strategy to accelerate your side hustle earnings.

Freddie shares how to find profitable niches, avoid “webmaster welfare” aka AdSense, and maximize profit when it’s time to sell.

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  • How Freddie finds niche ideas in everyday life.
  • One counter-intuitive tip for doing keyword research — why a “high” competition metric can actually be a good thing.
  • Why some website buys are purely for SEO.
  • Why Flippa may be the safest marketplace for buying and selling websites, and a couple other places to try.
  • What sellers are looking for in an acquisition and how you can command a higher sales price.
  • Where to find the outsourced help you need.
  • One tool to streamline due diligence and why a seller might proactively purchase it.
  • Why he says he’ll “never have an AdSense account.”
  •  Freddie’s #1 tip for Side Hustle Nation.


Have you ever bought or sold a website? I’ve bought a couple domains (including SideHustleNation.com!), and sold one or two as well, but haven’t pulled the trigger on buying or selling any full-blown sites yet.

Definitely curious to hear about your experience in that arena, or if you’d like to get started with it. Let me know what you think in the comments below — or if you have any questions for Freddie I’ll make sure he sees them.


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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, The Penny Hoarder, GoBankingRates, and more.

6 thoughts on “38: Flipping Websites for Fun and Profit”

  1. So he sold sites that were already making him lets say $200 a month doing what exactly? Was he getting money from just website traffic and using something like google adsense? Or was the site making him money by actually selling things ? Because I would LOVE to start doing this as a side hustle.

  2. It wasn’t very clear about the expenses for the sites. For example I am sure there are hosting fees, maybe some software, but how can you know exactly te website’s expenses? That would be a good article. Because if I could build 10 sites that make me $200 a month, that would be a pretty cool part time gig! Why would I want to sell them?

    • Hey Ernest, thanks for stopping by and commenting. I think the figures Freddie was talking about were net of expenses, but unless there is an advertising budget, most of these small sites can get by on a cheap shared hosting account — as little as $5/mo.

      But I’m with you — why not hold onto them and bank that cash flow each month!

  3. Hi Fred! I would have to say that I side with building – because that is what I am doing. Although I did make it a goal of mine this year to get in on the buying and selling game.

    Before my internet marketing days, real estate investing was a long term plan that I had. Now I think it would be completely insane to buy a house for upwards of $100k or more for a measly monthly return of maybe $700 to $1000. That same kind of monthly return can be purchased for $20k or less by buying websites, with potential to substantially grow the monthly earnings! Investing in and building my own online real estate empire is my new plan.

  4. Some website charges money to sell your domain or website,but this post helps me. Thanks for providing such information even i am also selling my Website.


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