117: The Fastest Path to Side Hustle Cash Flow?

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I’ve been following the Empire Flippers podcast with Justin Cooke and Joe Magnotti for a really long time. It’s been fun to watch their evolution from building tiny Adsense sites, running an outsourcing company in the Philippines, selling WordPress themes, and now really focusing in on their website brokerage business.

I even actually bought a site through their service last year, as another side hustle experiment, but sadly it didn’t go well.

A few months in, a Google update wiped it off the map. If you want to learn more about that unfortunate chapter, have a listen to the “buyer interview” I did with Justin last month.

But despite that bad experience, I’m still bullish on the idea of investing in websites and think this is an attractive side hustle for people with more money than time.

Consider this: it’s MUCH easier to buy an existing cash flow than to create one entirely from scratch.

In this episode, I’m excited to sit down with Justin to dive into the business model of investing in sites, where to look for these “digital real estate” opportunities, some pitfalls to avoid, and even some creative financing options.

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  • The economics of digital real estate, and why the paper returns are so great.
  • Why sellers sell.
  • The skills and experience that might make this a winning side hustle for you.
  • Where to look for potential sites to buy.
  • Justin’s “fix and flip” strategy for cash flow and growth.
  • The risks and rewards of low-end sites (sub $10,000).
  • Justin’s specific gameplan for 2 buyer profiles; the person looking to diversify their investments and the person looking to quit their job and replace their income.
  • The 3 things to consider when buying a site or building a portfolio of sites.
  • Creative financing options so you don’t have to come up with all the cash upfront, and how you may even be able to use a self-directed IRA to invest in websites.
  • A sneak peak at the Empire Flippers investor’s program, which is still in private beta.
  • Justin’s #1 tip for Side Hustle Nation.


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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

4 thoughts on “117: The Fastest Path to Side Hustle Cash Flow?”

  1. Hey Nick and Justin,

    Great episode as always… Good to see Justin here on Side Hustle Nation. It was almost like having two of my favorite podcast mashed into one!


    • Haha I felt the same way when we jumped on Skype for the first time — like oh this is really the first time we’ve spoken? You get used to a certain voice in your earbuds and you feel like you know the person :)

  2. Any income produced by an asset in an IRA needs to go to the IRA, and same for the expenses. So if someone under retirement age is looking for income, that will not work. There may also be issues with actively managing/working for a business that is owned by your ira. Passively investing with an sdira to build a retirement fund would be a possibility for sure though.


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