248: Scaling Up a Service Business: From Idea to $400k in Monthly Recurring Revenue (in Under 3 Years)

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Note: Click here to download Russ’ top tips for scaling a service business from this episode.

Three years ago Design Pickle didn’t exist. It wasn’t even an idea in founder Russ Perry’s head yet.

That’s why it seems crazy to me that today the unlimited graphic design service is doing $400k in monthly recurring revenue!

Back in 2014 Russ was running a creative agency, but he started to hate everything about it. “I felt like I was in a prison of my own creation,” he said.

By January 2015, he’d shut down his agency and started working as a freelancer. Not wanting to build a similar prison again, he sought out a different business model — one with a simpler service offering that was designed to scale.

From taking on a friend as his first client to now completing more than 800 design jobs a day, it’s been an incredibly quick ascension and a great example of how to scale a service business.

Tune in to hear how Russ grew his business from zero to $410k+ in monthly recurring revenue in less than 3 years.

We cover his marketing strategies, his hiring best practices, and what Design Pickle does to keep customers coming back month after month.

Download the Free PDF Highlight Reel:

Click here to download Russ’ top tips for scaling a service business from this episode.

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Learn:

  • How the book The 7 Day Startup helped Russ realize the direction he needed to take his business.
  • How he grew his business from $0-410k/month in just over 2.5 years.
  • How he landed his first client.
  • How he secured 15 clients in the first month without paid traffic.
  • The unusual marketing strategies Russ used to raise brand awareness.
  • Why Russ says charging more was better for his business.
  • Why he changed to one simple monthly fee over different pricing plan options.
  • How he manages a team of 100+ in the Philippines.
  • Russ’ #1 tip for Side Hustle Nation.

Links:

Download the Free PDF Highlight Reel:

Click here to download Russ’ top tips for scaling a service business from this episode.

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7 thoughts on “248: Scaling Up a Service Business: From Idea to $400k in Monthly Recurring Revenue (in Under 3 Years)

  1. This was really cool!

    Will check out the Copywriter Today podcast episode to see if it’s possible for me to productize my freelance writing biz.

    Looking forward to reading the book!

    Thanks,
    Joe

  2. Hello – I am in the same general industry as Russ – not the creative side though – and loved this episode. I would love to connect with Russ and ask a few questions!

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