132: 7 Days to a Profitable Business

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A viable startup business in 7 days … sound too good to be true?

Dan Norris is the co-founder of WP Curve, a service that offers unlimited 24/7 WordPress support for small jobs for $79 per month. He went from idea to paying customers in less than 7 days.

Indeed, we saw just last week how Cassandre went from an idea to legitimate customer inquiries within only a couple hours. These rapid-launch business ideas DO exist; it’s just a matter of coming up with an offer that you can deliver and that customers really value.

Based on his experience, Dan penned the bestselling book The 7 Day Startup, and stopped by The Side Hustle Show to share some of his insights.

I’ve been following along w/ Dan’s journey for a few years; before WP Curve existed he was working on a failed startup called Informly. It was a dashboard software service for entrepreneurs. Everyone told him it was a good idea, but no one paid for it, and he was bleeding money every month.

Faced with the terrifying reality of having to get a real job again, he came up with the WordPress support business. Two years later, the business is currently at a $74k monthly run rate.

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  • LeadPages. Join through my affiliate link and I’ll send you the step-by-step process I use the software for.


  • Dan’s business idea-generating framework.
  • Why he says validation is overrated.
  • Why he says the traditional advice to “niche down” is suicide for long-term growth.
  • How effective content marketing can propel your business to new heights with almost no marketing budget.
  • What it means to create content for a community rather than just a customer.
  • Several examples of “7 Day Startup” businesses.
  • Dan’s #1 tip for Side Hustle Nation.

The 9 Elements of a Great Bootstrapped Business Idea

  1. Enjoyable daily tasks
  2. Product/founder fit
  3. Scalable business model
  4. Can operate without you
  5. Turns into a sellable asset
  6. Taps into a BIG market (the Piggyback Principle)
  7. Tap into pain or pleasure differentiators
  8. Unique lead generation advantage
  9. Ability to launch quickly


“Solve problems where people are ALREADY paying for solutions.” – @thedannorris  <– click to tweet!


What do you think? Think you could use Dan’s startup principles to get your side hustle off the ground in the next week?

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

4 thoughts on “132: 7 Days to a Profitable Business”

  1. Thanks for the kind mention Nick. What a valuable show for entrepreneurs of any size or stage to listen to. Dan shares some incredibly good advice. I especially like how he recommends against niching down too much. That’s a very valuable perspective.


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