There’s a seldom-discussed truth about online business:
No one really knows what they’re doing.
Sometimes the best laid plans go nowhere and sometimes the thing you create as an afterthought takes off.
Sure, there are systems and formulas and “best practices” to follow, but no one can guarantee success. Repeating someone else’s process doesn’t promise the same results.
And that’s the big secret; we’re all in the same boat.
- Every professional was once an amateur.
- Every bestseller started with a blank page.
- Every rock star was once an unknown face in the crowd.
- Every podcast starts with zero listeners; every email list with zero subscribers.
- Every freelancer starts with no clients and no portfolio.
- Everyone who’s “got it figured out” is still figuring out more each day.
The common denominator is practice. Forward progress. Learning. Continuous improvement.
Some people might be farther ahead, but no one really knows what they’re doing.
I certainly don’t.
I can report on what’s worked in the past, and what I think will work in the future, but it’s only a hypothesis. The only way to find out is to test it.
There’s no secret sauce or magic bullet.
Learn from those who’ve gone before you. Help those who come behind you. Experiment, practice, pivot, and hustle on.