175: YouTube Marketing: How to Use Free Videos to Build a Full-Time Online Business

This post may contain affiliate links. Please read my disclosure for more info.

Note: Click here to download Gabby’s top online teaching and YouTube tips.

If you want to learn English, you may have come across one of Gabby Wallace’s hundreds of YouTube videos on the subject.

Her channel, which started only because the video she recorded for her classroom students was too big to email, has grown to more than 170,000 subscribers and nearly 9 million views.

Gabby is a long-time teacher and found a way to turn her subject matter expertise into a business. Although there wasn’t necessarily a business model in mind when she was starting out, she knew that each lesson she created was an evergreen asset that could be used for marketing or course material down the road.

When we met at FinCon last year, she’d recently quit her teaching job to become a full-time entrepreneur.

Listen in to hear how she got it done and what drives Go Natural English forward.

Free PDF Download: 

use free videos to grow your business

Click here to download Gabby’s top online teaching and YouTube tips.

Subscribe to The Side Hustle Show on iTunes!

Subscribe to The Side Hustle Show on Stitcher!

Subscribe to The Side Hustle Show via RSS!

Or use the player app above to listen right in your browser.



  • What Gabby’s first videos were about and how she created content based on what she was doing at work.
  • How she got her first views.
  • How she optimizes her videos for YouTube SEO, clickability, and engagement.
  • Gabby’s constant content creation engine (answering questions).
  • 4 ways she monetizes her YouTube channel.
  • How she drives viewers back to her website and email list.
  • Gabby’s #1 tip for Side Hustle Nation.


Free PDF Download:

Click here to download Gabby’s top online teaching and YouTube tips.

Pin it for later:

how I make money on YouTube

Stock photo by Syda Productions via Shutterstock.

Like That? There's More!

Join the 65,000 Who Get My Best Stuff via Email

I'll also send you my free guide: The 5 Fastest Ways to Make More Money.

14 thoughts on “175: YouTube Marketing: How to Use Free Videos to Build a Full-Time Online Business”

  1. People seriously underestimate YouTube. It’s the second biggest search engine for a reason.

    Gabby did a great job growing her channel. Best of luck to her.

  2. Nick,

    I loved this episode. It’s like you read my mind. Over the past three months or so I have been building my own math youtube channel and it has been a lot of fun. Definitely slow going in the beginning here but it’s good to see what can be possible through your guest on this show. Just wanted to say thanks for having her on.

  3. This is really inspiring to me. I was an English teacher in South Korea.

    Thank you so much for sharing your insights, Gabby. I really appreciate it.

  4. Ah, this was a great one for me – I’m in the same niche (much smaller, obvs) with loads of traffic and not all that much income. Going to listen again to absorb all the tips!

  5. Nick,
    I’ve tried signing up with you several times, including request for reports, providing information, etc. I havea hotmail account and despite ‘signing up’ several times I never receive and email & there is nothing in the spam folder as well. Any suggestions?

    • Hi Jerry, sorry for the trouble!

      I see you’ve signed up on April 4th and — at least according to AWeber — have received and opened several messages since then. The link to download the PDF highlight reel is included in the newsletter each Thursday, but I’ll shoot you over a copy today. I’ve been troubleshooting w/ LeadPages on why the files aren’t being delivered as requested but we haven’t gotten anywhere — sometimes a delay but never able to duplicate the problem.

      If you’d like me to send any of the other files just reply to that message and let me know. Sorry again for the trouble.

  6. Great article… I try make money on youtube with build some new channels. But all of those channels is to bring visitors on my blog. Because don’t have adsense ID (get banned). I will learn your ways and maybe copy your method but on another niche. Thank you ..gabby


Leave a Comment

Usually Hustling, Occasionally Social

plutus winner