249: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years

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Christopher Gimmer 300

Note: Click here to download Christopher’s top tips for bootstrapping and scaling a recurring revenue software business from this episode.

The holy grail of side hustle business models is software, right? Built it once and sell it over and over again for almost zero incremental cost!

Having built the online graphic design tool Snappa to $33k in monthly recurring revenue in 2 years, Christopher Gimmer rounds out our “recurring revenue” theme for the month.

The software as a service aims to help bloggers and content creators make perfectly sized social media graphics or blog images easily and professionally. “Create online graphics in a snap,” the tagline says.

The cool do-it-yourself tool is sold on a freemium or monthly/annual subscription model.

“I just wanted to know whether people were having the same issues I was having,” Christopher said, talking about the hassle he experienced creating quick and professional looking social media and blog graphics.

This is the fourth episode in this series of recurring revenue shows. If you’ve missed any of the previous episodes, be sure to check out:

In this episode, Christopher shares how he validated his idea, successfully launched his new tool just months later and generated $2-3k in the first week, and grew the business to where it is today.

Download the Free PDF Highlight Reel:

Click here to download Christopher’s top tips for bootstrapping and scaling a recurring revenue software business.

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Learn:

  • How Christopher identified a gap in the market for Snappa.
  • How he validated his idea before investing time and money building his tool.
  • How he utilized his other businesses to drive traffic and sales to his new business.
  • How he drives most of his traffic through free, organic methods.
  • The marketing strategies he used to grow his monthly members.
  • How he used a promotion on launch to net $2-3k in recurring revenue in the first week.
  • The strategy behind the different pricing tiers for memberships.
  • Christopher’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF Highlight Reel:

Click here to download Christopher’s top tips for bootstrapping and scaling a recurring revenue software business from this episode.

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