Many side hustlers dream of passive income — that magical money machine that keeps churning even while you sleep.
But is it a realistic goal for everyone?
And with limited time, what should side hustlers focus on? To help break this down, we’re going three rounds with Mr. Passive himself, Mike Hoffmann.
(Check out Mike Hoffmann’s Vendingpreneur training program and get 10% off!)
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Round 1: Active vs. Passive Income
What is Active Income?
Active income is the money you earn as a direct result of the work you put in. This is most common form of income, and frequently earned by “trading time for money.”
In fact, for most people, active income from a job is their only income.
That’s a risky position to be in.
Active income examples:
- Your day job is active income.
- Freelancing is active income.
- Coaching and consulting is active income.
No matter how you have it structured, whether you’re hourly or on salary, whether you’ve “productized” your service or not, you’re still trading hours for dollars. (Unless you have a team in place behind you to deliver the work.)
What is Passive Income?
Passive income is the money you earn from assets you control. Those could be earnings from rental real estate, profits from a business you own, or sales of products.
Passive income examples:
- Affiliate earnings are passive income.
- Investment returns are passive income.
- Book sales are passive income.
Passive income is naturally attractive because it doesn’t require your direct involvement — at the time of its earning — to get paid.
To be sure, there is often a BIG upfront investment in time and/or dollars to build or acquire a passive-income-earning asset. That’s the active-income opportunity cost; you could have spent that time earning money NOW, but instead you speculatively spent it in the hopes of earning more later.
With Limited Time, What Should I Work On?
If you have limited time, how should you prioritize your projects? Should you focus solely on building active income streams, to ring the cash register immediately?
Or should you focus entirely on building passive income assets? If you’re side hustling, after all, you could rely on your day job to pay the bills.
Mike suggests starting with where your passion lies. Even if you’re not passionate about the specific business model (like vending machines), you might be passionate about the freedom it provides to spend more time with your family.
The caveat though is don’t just go chasing whatever’s “in” right now. Because although it works for others, it may not work for you. Maybe these hours spent in vain chasing passive income would have been so much better off had you just leveled up your skills or gotten a better paying job.
Make sure there’s “balance.” Mike recommends thinking your income as a pie chart where you gradually shift from 100% active income to a mix that includes more passive income over time.
The Case for Active Income
I think the answer will depend on everyone’s unique situation. If you need to see money coming in right away, an active income strategy is the way to go.
In fact, for most people starting out, an active-income approach is probably the fastest path to getting out of debt, building a financial cushion, and improving their balance sheets.
Most active income side hustles don’t require a huge upfront monetary investment, and you can begin to see the returns right away.
For example, Harry Campbell explained he was earning his first ridesharing fares within a week of applying to be a driver.
I got an email a few weeks ago from another listener who said he made $300 in his first weekend of buying and selling on Craigslist.
It’s rewarding and empowering to begin earning those first dollars outside of your day job!
What type of service could you offer?
How Active Income Can Lead to Passive Income
The crazy thing is, active income often leads the way to passive income. Here are just a couple examples.
Mechanical engineer Matt Bochnak was always tinkering in his garage with motorcycles—his own and his friends’. One day, he wondered if anyone would pay for his repair service, and sure enough, his ad on Craigslist started to draw in new customers.
The other smart thing Matt did was set up a camera to film himself doing the repairs, which has led to a profitable YouTube channel and even selling full repair walkthrough video files online, effectively turning a service business into a passive income business.
My friend Wes “The Sales Whisperer” Schaeffer introduced me to an interesting way to set a service business up for passive income.
Wes helps teams streamline their sales processes, systems, and workflows. What that often involves is setting clients up with new customer relationship management software, especially when their existing system is outdated (or non-existent). With years of sales experience across dozens of industries, Wes has the knowledge to recommend the best tools for each business.
Passive income comes into play because Wes has affiliate or reseller relationships with many of the services and software tools he recommends. He earns his sales consulting fee upfront and then earns residual income from referring a new customer to a particular software that’s helpful in their business.
Over the years, this “passive” element of Wes’s business has become a substantial income stream. And it all just came from setting up clients with someone else’s products and showing them how those products could bring them more sales.
The Case for Chasing Passive Income
The trouble with a completely reactive or “active income” strategy is the hustle can never stop, or the income dries up. Eventually you’d like to have some of your money working for you, to give yourself a little breathing room.
Like Warren Buffet said, “If you don’t find a way to make money while you sleep, you will work until you die.”
So if you’ve already been side hustling for a while, or are in a strong enough position financially, I think it makes sense to start chasing passive income. Or at least build a little “proactive” time into your allocated side hustle hours.
Maybe that’s investing in extra income streams, or maybe that’s in building an asset of your own like a website, book, or course.
Finding a Balance Between Active and Passive Income
Active vs. passive income is a battle between getting paid now and — maybe — getting paid later. There’s definitely such thing as spending TOO much time on passive income strategies, because they may never pan out.
Like any “spec” work, work you do on speculation, there’s a chance you’ll never get paid — dropping your hourly rate for that project to a big fat $0.
(I’ve had my share of those!)
In some ways, it’s a chicken vs. the egg dilemma; it almost takes some level of passive income to free up your time to work on developing more. And if you don’t carve out any passive income time, you might never get it.
One way around it is to raise your rates to a level where you don’t need to be hustling up active income ALL the time.
I think 75/25 active/passive is a good split for beginning side hustlers, but over time, you’ll want to shift the focus more toward passive income.
Beginner-Friendly Passive Income Models
Mike shared some accessible ways to start building passive income:
- Real estate
- Vending machines
- Index fund investing (start with just 10-15% of your income)
The Middleman Method
One interesting approach we talked about is positioning yourself as a middleman. Think Uber, Airbnb, or even Amazon — they don’t own cars, homes, or products, but they connect buyers and sellers.
Round 2: Donate a Business Idea
AI Assistant of the Future
Mike pitched an AI assistant that organizes things in a more tailored way. Think Siri meets ChatGPT or Gemini, but niched down for specific tasks like:
- Creating documents on the fly
- Managing grocery lists
- Finding the cheapest flights
- Scheduling appointments
I think this could apply to planning things like our annual Friendsgiving. It’s nice to have an AI that could crunch all the data on flights, times, and routes to find the best option for everyone. Now that’s something I’d pay for.
I also thought of Side Hustle Nation GPT — where I can feed in a decade of podcast transcripts and blog content to create a personalized Q&A system. It’s not at the top of my to-do list but it’s on there.
Problem with Kids’ Camps
As a parent, I know the struggle of finding open camps that fit your schedule. There’s definitely a business opportunity there for any data-savvy entrepreneurs out there.
Round 3: The Triple Threat
Marketing Tactic
A marketing tactic that always works is anything that’s going to create urgency.
He shared a brilliant tactic of telling potential clients he’ll be “in their neck of the woods” to score meetings. It’s all about giving people a reason to take action now rather than later.
It could be offering online course sales with limited-time businesses, house painting with “schedule openings,” or even Side Hustle Nation meetups.
Recommended Tool
Mike’s been using financial tracking tools like Empower to monitor his net worth. It’s a great way to see the light at the end of the tunnel when you’re living below your means.
I’ve also gotta give a shoutout to another financial tracking tool called Monarch. They were actually a sponsor on the show earlier this year, and I’ve been loving it.
Favorite Book
“Buy Back Your Time” by Dan Martell — This book ties perfectly into the active vs. passive income theme and helps you identify high-leverage tasks and focus on what’s most meaningful.
Your Turn
How much of your day is spent in reactive vs. proactive mode?
How much of your side hustle time is spent chasing active income streams vs. passive income streams?
Let me know in the comments below!
Episode Links:
- Side Hustle Show Episode 599 with Mike Hoffman
- Vendingpreneur training program
- Empower
- Monarch
- “Buy Back Your Time” by Dan Martell
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I would say the biggest distinction in terms of wealth accumulation is between income streams you can sell and those you cannot. You cannot sell your future labor for a lump sum today. By contrast, you can sell a website’s future earnings for a lump sum.
If you are trying to build a retirement fund, an income stream you can sell for a lump sum is king.
Compare the speed of these methods to accumulating a $100,000 retirement fund:
1. Saving 10% of your income from your $50,000/yr salary (which is a savings rate 5x that of the average American). If you stuck the money in a savings account earning just enough to cover inflation (good luck finding that in today’s market), it would take 20 years to accumulate an inflation-adjusted $100,000.
2. Selling a website that earns $50,000/yr on Flippa or Empireflippers for a $100,000 lump sum today.
I’ve seen sites on EmpireFlippers started a year ago that already earn $4,000+ per month and are selling for close to six figures.
It is mathematically impossible to save $80,000 in one year from a $50,000 salary. It is possible to start a website in December of 2013 and sell it to $80,000 in 2014.
Hey Jeremy, thanks for stopping by and the thoughtful comment. Sounds like someone’s been reading a little MJ DeMarco lately :)
I’m all for it, but let’s not gloss over the fact that building a site that earns $4k a month is MUCH easier said than done!
Great breakdown!
I poured all my efforts into passive income from the beginning… but that’s because I was hanging on to a quarter-time day job (active income, hourly) that paid the bills. I’m a big proponent of entrepreneurs having an active income stream (doesn’t have to be online) that covers your living expenses and doesn’t take up too much time, you can go full steam ahead in building your passive income streams without the pressure of having to make rent… which can lead to poor decisions made from a place of desperation.
Incidentally, I’ve never had any significant success building passive income on someone else’s platform or product (Amazon, Udemy, YouTube, affiliates, etc.). 98% of my revenue has come from building my own solid authority site and creating my own products.
Wow that’s fantastic you’ve been able to build your own brand and platform outside of those big marketplaces. Congrats Shayna!
Yeah, congrats Shayna ! It’s not easy to build an authority site let alone sell products and be successful on your on site.
BIG KUDOS !
This is a great question that many business owners should ask themselves when deciding they want to escape from their 9-5. I know I had no intention of creating another ‘job’ for myself. Having passive revenue streams is a necessity if you want a scalable brand. To me, that’s the difference between being a business owner and an entrepreneur.
Absolutely. If you’ve already got “enough” income through your job or other means, then I think it makes sense to work on more speculative projects for the future. Thanks Jaha!
This is such a good topic and I rarely see it addressed.
Am currently using what I call the “65-25-10 Formula”. It divides your actions based on how long it will take to see results. The basic idea is that it is easier to stay motivated & productive if you are seeing results on a regular basis.
Here’s how my actions are allocated:
65% = results expected within 30 days
25% = results expected within 30-90 days
10% = results expected in 90+ days
This is how it typically plays out on each income stream:
65% = building
25% = launching
10% = maintaining
These percentages, oddly enough, also line up with my split between active & passive income streams (65% Active, 25% Blend, 10% Passive).
Another great post, Nick, keep it up!
I like it!
I like that too! I think I’m accidentally doing that same thing but would make for an interesting experiment by tracking it down on paper…
Great post overall, Nick.
Hi Nick
This is exactly what i am wrestling with at the moment! Feel like i need to make a change somewhere but the reactive tasks remains the dominant force!
Mr Explainer
I’m with you. Maybe carve out a couple hours a day or one day a week — like Google’s 20% time — to focus solely on “passive income” projects?
If you have left over money from your active income sources, buy dividend aristocrat stocks for passive income. This way you can predict your income return with more accuracy than affiliate income, amazon, or some other such thing. This of course is not to say that those other avenues of passive income are not of value, they just take longer to establish to any degree of revenue importance, and the probability of establishing such revenue is less likely than if one were to buy dividend paying stocks–provided one is careful in the selection of those securities.
Almost all of my time is spent doing reactive things: responding to prospect inquiries, hitting deadlines for clients, etc.
When my schedule loosens up, I then have time to do proactive things — like improving my website, writing another ebook, etc. But my “free time” ebbs and flows, so it’s hard to set aside X hours a day for proactive business activities.
I’ve been freelancing full time since 2005 and I’ve tried many different side hustles with varying results. And I’ve always got a side hustle going. (Ssshhh! Don’t tell my clients!) ;-)
I think the phrase “passive income” is a misnomer. Pat Flynn is probably the flagbearer (or ringbearer?) of the passive income concept, but the dude hustles and is always producing quality content. That’s not passive. Instead, he’s learned to identify and spend time on activities that produce bang for the buck. He has a great return on investment of time.
Amen to that. Unless you’ve got boatloads of money to invest, generating so-called passive income from scratch almost always requires a TON of hustle.
I think the right word is “residual income”, however the word “passive income” is more attractive to be used by they who want to attract newbies.
Passive income has always been my ultimate goal. Before my internet marketing days I always thought I would end up owning several rental properties. Now I have “make money online” aspirations that seem limitless.
I’ve tried several strategies. The months I’ve brought in the most money were mainly the months that I got sidetracked and found ways to earn active income online. But it drives me crazy to do work that I only get paid once for. Still looking for that sustainable and (mostly) passive income stream. Think I’m headed in the right direction now with the Amazon stuff I am working on.
You and me both Matt! That’s an important distinction to make — work you only get paid once for. Man when you put it that way it sounds worse than it is :)
I would say half of my time is spent on chasing active income activities while the rest is on building a passive income activity.
There are activities with more bang on the buck than others, but no income is truly passive. I think that’s a deceiving concept – similar to perpetual motion or infinite growth – and it shows a childish, naive perspective.
All income streams need maintenance. Rental units need cleaned, repaired, filled with renters that pay on time. Books and courses get obsolete and the few classical ones weren’t written for money in the first place. Let’s say you plant an apple seed today – by the time you’ll have a mature apple tree giving you kilos of fruits it will still need maintenance: watering, pruning, picking its fruits and so on. Heck, even certificates of deposit need some maintenance – I still have to check on the rates and act accordingly. So whether you do the work like a marathon – as in active income – or as a sprint from the beginning – as in “passive” income, you may burn the same number of calories :)
My econ professor compared different investments to lanes of traffic on the freeway during rush hour. Everyone wants to get ahead and move quickly, but by definition, if one lane was truly moving faster, it would soon get clogged up with other drivers. (And then the lane they just exited would move faster because of all the empty space.)
I’m not sure if this is a good tie-in, but your note about burning the same number of calories either way triggered the memory.
I’m all for passive income, because ultimately I don’t want to worry about going to work every morning to earn a paycheck.
Although you definitely need some active income to sustain your lifestyle until your passive income is large enough.
Thanks for sharing this great article! That is very interesting. I love reading and I am always searching for information like this. Well done!
Yeah, I’m not a fan of too much side work because you are given an assignment which has a start and finish. The goal is the assignment and nothing beyond. That’s great for the person I’m doing the project for, but they aren’t looking out for me they are looking out for themselves. I have to remind myself often that I’m going to set loftier goals and outcomes for myself and spend time on that. I may not see the initial outcome or income like freelance, but I like the work better and in the end I’ll make more.
A bit of both is my favorite thing to do. We all try and get the most things going on we can to grind out that next dollar. Ultimately would love to have a 100% passive portfolio but got to get to that level first!
Wow! Such an amazing post full of great info to learn from. I loved it. Love the tips and insights you’ve specifically shared. Thanks!
Its a balance we all need to have in our daily lives. Setting up a system that can allow you to work both active and passive activities is necessary to succeed. I feel not enough time is placed on passive income as a whole, because so many people are tied to traditional jobs.
It’s true. Eventually I’d love to live entirely off business or investment income but like most people, have a ways to go before I get there :)
I’ve had this conversation in my business discussions with myself so often.
I tell myself, users always come first, so anything with the status of action required when it involves another person/company takes priority, which is a majority of that reactive stuff…then acting on the proactive content, posts, product creation, creation of anything really.
Proactive stuff has so much more longer term value but also risk, it’s also more of a mental battle to execute on for me. Reactive often equates directly to income, but as you’ve nailed down, that isn’t scalable. It’s a dilemma alright.
Ideally I’d like it to be 80% proactive, 20% reactive as an end game, as I enjoy interacting a lot, I don’t want that to go away completely.
It’s been a slow, very slow scale moving toward more proactive in my business, and I’m probably around 70% reactive, 30% proactive in my sidehustle business…this was good fuel to get my head down soon and produce more proactive content…admittedly, it’s what suffers the most in my schedule/life. Thanks!
Robert — thanks for stopping by and the comment. Someone asked me recently what percentage of my income was “active” vs. “passive,” and I was surprised to find that the majority of it could be considered “passive” — though the truth is I spend most of my time trying to cultivate it and grow it so I guess that makes it not that passive at all!
I’m actually more interested in active income to supplement my disability check. Passive income won’t cut it, because after the first $20 I lose dollar for dollar what I get for a monthly income.
Apparently I should look into freelance blogging or copy-writing and add some coaching services as well. Knowing this encourages me because I don’t need a self-supported blog (at least to begin with.) I can use an ordinary Wordpress blogsite and buy a domain name for $1.50 a month.
I would probably say that active income should be a daily priority but one should also set in motion the wheels to earn a passive income earlier on in life. Great analysis of the two income streams.
Very informative post, I actually spend most of my time on active income. Thanks for sharing.
Interesting read, thanks for sharing Nick.
For me, it is a constant battle to stay on course to build up the passive income-producing assets. Though, currently tied in an 85% reactive and 15 % active mode.
Fact is, it has not really been easy trying to juggle clients’ projects and building the projects that would provide me with the freedom I want in the long term.
That said, I also understand, I need the “active mode” in order to generate the income needed right now to pay bills and fund the side hustle.
So, I think, as someone said earlier, it is a matter of finding the balance, having a long term view and consistently working towards the goal of having a passive income.
A lot of us know that we need to spend more time in passive income activities, but we don’t. Part of it may be wanting to have the right amount of savings or being risk-averse. But one has to start. Thanks for the encouraging post.
Active income means you are doing something in order to receive that income. Some kind of work. … we have to exert some kind of energy and time towards earning that income. Passive income means you are earning regular income with little to no effort required to keep it coming.