153: Zero to $20k a Month in a Year: 5 Ways to Completely Dominate Your Niche, with Jon Haws

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Note: Click here to download Jon’s top tips for niche domination.

We’ve heard of niche sites seeing success with AdSense or Amazon Associates income, or even with selling private advertising, but Jon Haws took a completely different approach.

Jon’s a husband and a father of two, and if you’re a nursing student, you probably already know his name. He’s a long-time listener of the show and I’m excited to share his story.

Since last November, Jon has:

  • Released more than 150 podcast episodes.
  • Written nearly 3 dozen Kindle books.
  • Created the definitive course on pharmacy medications.
  • Built a nursing test-prep app that gets 100+ downloads a day.
  • Started to sell physical products for nursing students with Amazon FBA.

All told, these different channels — that didn’t even exist a year and a half ago — are earning more than $20,000 a month!

And most of this empire was built as a side hustle; it wasn’t until last August that Jon quit his nursing job to focus on the business full-time.

If you’re looking at a niche or authority business and need some new ideas on how to serve your audience, this is a can’t miss episode.

Free PDF Download:

5 ways to dominate your niche

Click here to download Jon’s top tips for niche domination.

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The 5 Channels We Cover:

  1. Podcasting
  2. Self-Publishing
  3. An Online Course
  4. A Smartphone App
  5. A Physical Product


  • How Jon grew an email list of 46,000 subscribers in 12 months.
  • His favorite lead magnet strategy and how his email marketing is set up.
  • How Jon wrote almost a book a week and maintained the motivation and focus during that time.
  • Jon’s unique email segmentation and book launch strategy.
  • How he chose the topic for his course and why he chose the Teachable platform.
  • What he says was the scariest part of this whole process.
  • The investment required to create his smartphone app, and how he was able to get it developed for free in exchange for future profits.
  • How he created, sourced, and marketed a physical product in the nursing niche.
  • Jon’s #1 tip for Side Hustle Nation.


Free PDF Download:

Click here to download Jon’s top tips for niche domination.

niche domination

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24 thoughts on “153: Zero to $20k a Month in a Year: 5 Ways to Completely Dominate Your Niche, with Jon Haws”

  1. So glad that you shared your takeaways from the show at the end. I thought that added value and a nice summary of some goals to take along at the end of the show.

    Nice touch!

  2. Another killer interview. The Nursing niche was very specific, but so easy to apply the insights Jon shared to whatever a person might be working on. Loved how he was hitting multiple distribution points with multiple products. Very helpful info. Definitely worth a second or third listen.

  3. Was it your podcast where you were interviewing an author, and there was discussion on which iOS Software or App was the best to be used by Authors…or better said, budding Authors?

  4. Listened to half of this last night and was amazed! What a HUSTLE MAN! Great Job!

    I’m trying to figure out my focus so I don’t have a brand but have been teaching on Udemy. Without having an audience it has generated some income for me, but you really gave me some actionable steps to use now.

    My wife is a full time surgical technician and we have 2 kids, a 2-year old and a 5-year old. So there’s no more excuses for us, you are living proof it can be done. Thank you so much!

  5. Most famous male nurses — Gaylord Focker and Jon Haws?!

    Awesome interview Jon – congrats on your successes! My mom is an NP and runs a homecare agency, I’ll be sharing your insights with her and also applying them to my own design & consulting firm.

    Great work and look forward to hearing more from you in the future.


    Matt Kohn

  6. Jon Haws – I thought you one of the most authentic people ever interviewed – admitting when you didn’t know the answers, asking Nick if you should be doing a particular thing…. fantastic work on the side hustle and congrats on being a nice guy


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