What if you could turn a single dollar into $5,000 in under a month? That’s exactly what happened to Mindy, a member of Shannon Jean’s reselling mastermind community.

She bought two pallets of books from a government auction for $1 total, discovered they were packed with medical and curriculum books selling for $200 to $400 each, and turned that dollar into $5,000 within about a month. And she’s still selling the books today.

Deals like that are hiding in plain sight — on government auction sites and retail liquidation platforms that most people have never heard of. Shannon Jean has been buying and flipping product this way for decades, and in this episode he walks through exactly how it works.

Shannon is a serial entrepreneur, bestselling author, and creator of the $5 Reseller Mastermind, a community that has grown to more than 3,000 members over the past year.

His motto: “Buy with math, sell with emotion.” You can find him at ShannonJean.com.

A guest early on in the Side Hustle Show said this: “Why am I more excited to make $5 passively than I am to make $5,000 actively?”

And whether or not that is true in your case, it is a line that stuck with me because that $5 can scale. The $5,000 usually can’t.

Chelsea Shelton is a former elementary school teacher, a mom of three, and a digital products coach at Gold City Ventures, the same program co-founded by Cody Berman, who previously shared how he built a $1,000/month Etsy shop from scratch in Episode 665.

She took the Gold City Ventures course during maternity leave, decided to stay home, and threw herself into selling digital products on Etsy.

Within 3 months, she hit 1,000 sales. Today, her shop brings in $1,000 to $1,200 a month largely on autopilot, and she spends much of her time coaching other sellers through the same process.

(Learn how to start your own Etsy digital products business with Gold City Ventures.)

Half a million dollars in hamster balls. What if you spotted a gap in a market that hadn’t changed in 50 years and turned it into a fast-growing product business while still in college?

That’s exactly what Ethan Haber did with Happy Habitats, a small pet products company he started as a sophomore at Wake Forest University.

While watching his hamster Mooksy roll around in a standard hamster ball on campus, Ethan looked over and saw someone walking a dog.

The thought hit him: why can’t I walk my hamster? That simple question launched a product line now heading into 1,500 stores nationwide through a major big-box retail deal.

Ethan’s story covers everything from cold-emailing a design firm and navigating COVID shipping delays, to cracking Amazon and landing a mentorship with the founder of PetSmart — all from a niche that most people overlook.