Nick Loper

Eli Mash had been putting turmeric in his coffee for 10 years before it ever occurred to him that it could be a business.

Now, Makor Coffee, the anti-inflammatory brand he co-founded, does over $100,000 in annual revenue and $11,000 in monthly recurring revenue, all while Eli works a full-time job and raises three kids.

In this episode, Eli breaks down exactly how he and his co-founder got it off the ground — from finding a local manufacturer to figuring out pricing, building social proof through influencers, and finally cracking the subscription model that made the numbers work.

“Nothing puts a smile on a consumer’s face quicker than a good peach.”

This week’s guest is Shannon Houchin of RoadsideRepublic.com, and she’s passionate about peaches, fresh produce, and delivering an awesome customer experience.

Shannon actually reached out to me and said, Nick, you’ve got episodes on flipping books and mattresses, clearance products, domain names, flea market finds, and a ton of other stuff – but have I got a side hustle for you: I flip peaches. 

Live selling is having a moment and you don’t need to be an influencer or have any e-commerce experience to get in on it.

Clinton Benninghoff is a part-time pastor and full-time golf enthusiast who took over Golf HQ, a brick-and-mortar golf shop in Midland, Texas. He spent years building it into a community staple and developing relationships with the top golf brands. Then in October 2024, he joined Whatnot — and everything changed.

In just over a year, Clinton’s live-selling channel hit $2 million in sales. He was the first seller in the golf category to crack $100,000 in a single live show. And he did it all while still running the physical store, which did a little over $3 million last year on its own.

What if you could make money this weekend helping people clear out their homes without buying a single thing yourself?

Estate sales have been around for decades, but a newer, fully online version of this business makes it faster, safer, and more efficient for everyone involved. And it’s wide open for someone willing to learn the ropes.

Sue Antinoro has spent the last 10-20 years in consignment, eBay, estate sales, and auction sales. Today she runs AuctionMastery.com, where she’s built a flexible side hustle turning other people’s belongings into cash — and helping families get through one of the most overwhelming transitions in life.

Her most recent auction? A two-part sale for a house packed floor to ceiling with items. The total gross: $17,000. Her cut: around $8,000 for a couple weekends’ worth of work.