What if you didn’t need a huge audience to grow your business — just one good partner who already has one?

In today’s episode, we’re breaking down a repeatable system for finding, pitching, and scaling partnerships, even if you’re starting with zero connections and zero ad budget.

Kyle Kane is a former music executive, an Inc. 500 honoree, and the founder behind onSpark.com(opens in new tab), a platform that’s driven over $2 billion in partnership revenue for the brands he’s worked with.

Early in his career, he built relationships the old-school way, going to events and building Rolodexes. But he realized the real unlock wasn’t about meeting more people. It was about turning existing relationships into a measurable, repeatable system.

That realization led him to build a framework he calls DVLA: Discover, Verify, Launch, and Amplify. It’s designed so a side hustler with no network can access the same partnership leverage as a Fortune 500 business development team.

Want to start a mobile coffee business without the overhead of a brick-and-mortar café?

Vlad Priadko didn’t want to sign a lease, hire a staff, or take on the overhead of a coffee shop. He wanted the margins on coffee without the building.

So he built a coffee bike instead — an espresso setup mounted on an electric-assist cargo trike — and started riding it to the people.

Eight years later, Coffee Bike has sold more than 1 million cups of coffee and generated over $3 million in revenue.

Vlad has also built and sold 42 units to other entrepreneurs, and pitched the concept on Dragon’s Den.

Is a small business credit card a good option for you and your side hustle?

Whether you’re looking for a way to separate your business and personal finances, or need a line of credit to cover startup costs, this post has you covered.