Marketing

What if you could turn every mailbox in your neighborhood into a $1,000 payday?

That’s exactly what Rachel and Dalton from Big Sky Automation have been doing with Every Door Direct Mail (EDDM) postcards.

Here’s the idea: the Postal Service lets you deliver a postcard to every home on a mail route for about $0.25 apiece. You can use that to advertise your own business — or you can do what Rachel and Dalton do and sell that exposure to other local businesses.

By stacking multiple advertisers onto a single oversized postcard, they spread out the cost, create an affordable local advertising product, and keep the difference as profit.

They’ve mailed 20 postcards in about seven months, so this isn’t a one-off experiment. In this episode, they break down exactly how the model works — and why it keeps businesses coming back.

(Want to learn how to do this in your own area? Check out their free mini course at CommunityCardPlaybook.com)

Google’s market share is shrinking, customer behavior is shifting, and as business owners, we’ve got to adapt.

The good news is people still need your help. It’s just how they find you that’s changing.

By the end of this episode, you’re going to have a proven roadmap for how to get found in ChatGPT and other AI tools.

Return guest Tanya Van Gastel (Episode 700) from RankingonAI.com is back to pull back the curtain on how you can get ChatGPT to recommend your business.

Marketing can feel like shouting into the void, especially when you’re just getting started with your side hustle.

To find out what’s actually working today across a wide range of industries, I’ve crowdsourced some wisdom from Side Hustle Show listeners.

One common theme from the past couple years is the strategy of using social media content to try and hit the algorithm on your platform of choice, and then get those viewers or readers to follow you or to join your email list.

I asked listeners to share a marketing tactic that’s working well for them right now, and I got back a ton of great responses.

Here are 17 of the best marketing tips that were submitted, many of which you can apply to your business today.

What if you could turn brand partnerships into serious income, even with just hundreds of followers?

Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, is back to show us exactly how creators are landing four-figure deals without massive audiences. We’re talking about tapping into that $480 billion creator economy pie — and you don’t need a million followers to get your slice.

This episode covers what brands really care about (hint: it’s not your follower count), how to find the right decision makers, and how to structure deals that keep brands coming back for more.

It’s time for some list building tactics that actually work! With all the upheaval in the search results and the fickle nature of social media, you know you need to build your email list, but how do you actually do it?

Today we’re sharing 15 simple tactics that really work. Our guest has been studying the biggest newsletters and creators to see what’s working now.

Chenell Basilio from Growth in Reverse joins us to share strategies that get real results.

If you notice that your traffic is dominated with AI snippets and Reddit results, here’s how you can take advantage of that and learn how to drive traffic from Reddit.

It really does feel like an “if you can’t beat ’em, join ’em” situation, but we can’t ignore that Reddit, the self-proclaimed front page of the internet, now shows up on the first page of almost every Google search.

To help me out is Amy Aitman from ReddVisible.com, a professional content marketer who’s been helping businesses and brands take advantage of this new Reddit-dominated search world.

What if you could make $300 an hour filming short videos with your phone … and you didn’t need a single follower to get started?

That’s the side hustle Megan Collier carved out for herself with UGC (user-generated content).

Think of it as getting paid to create authentic-looking social media content for brands, even if you’re not an influencer.

And she’s not alone. Brands are hungry for this stuff.

In just a couple of years, Megan built her side hustle into a six-figure income stream and quit her day job in 2023.

Let’s take a look at how she did it, and how you can, too.

I can almost guarantee you’ve heard the phrase the “money is in the list.”

And all the experts, myself included, extol the virtues of building your email list, right? Because it’s the platform that you own and control.

But the question is, are you building an email list of buyers?  Subscribers are great, but you’re not buying groceries on subscribers alone.

Pete Boyle is the founder of growthmodels.co and he  has a unique list-building and business-building strategy that throws free lead magnets out the window in favor of low-priced products, starting at just $1, and has seen some exciting results, including $4,000 in just 10 days.

If you’re looking to turn LinkedIn into a money-making machine, you’re in the right place.

Joe McKay has taken his LinkedIn ghostwriting side hustle from zero to a multi-six-figure business, generating millions of impressions along the way.

And he’s here to fill us in on how to make money on LinkedIn this year.

We broke down the 3 types of posts you need to make money on LinkedIn, how to navigate the platform as a side hustler, and the most common (and costly) mistake people make.