How to Connect with Customers and Grow Your Business on the 10 Most Popular Websites

The basic challenge of marketing is to get your product or service in front of the right customers. If they don’t know you exist, it’s going to be awfully hard for you to sell them anything, right?

In this post, I’ll showcase the different ways you can get more prospects, visitors, and leads.

In marketing lingo, this is called the Top of the Funnel. How can you fill your pipeline with as many qualified prospects as possible?

228: Facebook Ads 101 for Freelancers and Bloggers

Kamila Gornia is the “Blow Up, Scale Up” Marketing Strategist who helps entrepreneurs blow up and scale up their businesses to become true leaders online.

And often that means helping them reach a broader audience on Facebook.

If you’re a freelancer or blogger, Facebook Ads could be a way to grow your business faster. With the social network closing in on 2 billion active users, no matter what you’re selling or where you’re selling it, odds are your target customer is on Facebook.

155: How to Drive Viral Traffic From Reddit

My guest this week, Brian Swichkow, is a viral marketing pro, having achieved outsize results on several different projects.

Having one viral hit could be considered a lucky fluke, but to be able to do it again and again, and you start to recognize a repeatable, learnable pattern.

That’s what listeners can look forward to in this episode; how you can apply Brian’s tactics to your own side hustle to get more visitors, leads, and customers.

142: $5k per Month Blogging Case Study: How to Drive Massive Traffic with Pinterest, with Rosemarie Groner

Rosemarie Groner is a former state trooper turned blogger and stay at home mom. In the last 12 months, her site The Busy Budgeter has grown from zero to 400,000 page views per month.

More importantly, Rosemarie earned $5000 from the site last month while working on it part-time.

I met Rosemarie (and several other members of her mastermind group) at FinCon in September, where she shared a surprising secret weapon in her success: Pinterest.

137: Free Press Exposure: Your Fast-Track to Customers and Credibility

The battle for attention is one that almost all new businesses find themselves mired in. You may have the greatest product or service in the world, but if no one knows about it, how will you get paid?

You can write the best blog articles, guest pitch big sites, and tweak your SEO until you’re blue in the face, but despite all our new media channels, it’s still hard to trump the pull and power of traditional media.

102: Zero to $50k a Month: Email Marketing Hacks for Entrepreneurs and Audience Builders

Dan Faggella sent me an email last month that essentially said, “Hey Nick, I’m a fan of the show. I have some expertise in email marketing, and I know many of your listeners are working to build their online presence and their email lists. Would it make sense to do an episode on some list building and email best practices?”
And then he added the kicker: “I’m making $50k/mo selling martial arts training videos right now, and I have other businesses as well…”

OK, I’m listening!

Usually Hustling, Occasionally Social