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176: Freelance Transformation: From $300 Technician to $20,000 Consultant, with Matt Inglot

Matt Inglot was following the hustler’s path.

He built some skills on his spare time, and began selling those skills as a freelancer. The first project he sold was to build a website for $300.

Soon, he had a full-time freelance business, and decided to grow into an agency. But before long, Matt found himself working 80 hour weeks and stressed out during down months about covering rent and payroll.

While outwardly successful, Matt knew the business was broken.

170: Side Hustle Idea Brainstorming: The 7 Rules of Business Idea Generation Plus Live Listener Feedback

In my recent annual member survey, one of the biggest challenges named was coming up with the right side hustle idea.

Over the years, I’ve been on both ends of the idea spectrum: feeling hopeless in search of a business idea, and (more recently) feeling like there are more ideas than I could ever hope to tackle.

Still, if you’re in the brainstorming stage, I think this week’s podcast session with Don “The Idea Guy” Holliday will help.

The Most Important Number You Won’t Find on Your Tax Return

Your tax return will show you your total income, your adjusted gross income, and your taxable income, but those numbers don’t show the most important figure of all.

Your “taxable income” is meaningless.

So what’s the most important number the IRS doesn’t care about but you should?

Your net profit.

164: $4k a Month within 6 Months: Marketing and Growing a Freelance Side Hustle, with Gina Horkey

Gina Horkey has come highly recommended by a number of listeners, and I’ve seen her work what seems like “all over the Internet” for the past couple years so I’m excited to finally connect and bring her on the show.

She’s a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps.

Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time.

Quora for Bloggers: How to Accelerate Your Authority, Audience Growth, and Traffic

On December 7th, 2015, I started posting answers on Quora.com every day.

By the beginning of March — less than 3 months later — my answers had been viewed more than 500,000 times. This has more than doubled traffic to my blog, 10x’d my email sign-ups, and resulted in an increase in book sales.

This post explores my tactics for using Quora to re-purpose old content, accelerate your authority, and rapidly build an audience.

The $7620 Blog Post (Plus, my First Real Facebook Ads Experiment)

In January I published a post called The 134 Best Udemy Courses for Entrepreneurs, Freelancers, and Side Hustlers.

The post was a pretty blatant affiliate play, and I made a point to admit that at the very top. Still, it performed very well, earning $7620 in January.

After the first couple days, I realized I was on to something and it only made sense to try and drive more traffic to the page, even if it meant paying for it. So that gave birth to my first real experiment with Facebook ads.

155: How to Drive Viral Traffic From Reddit

My guest this week, Brian Swichkow, is a viral marketing pro, having achieved outsize results on several different projects.

Having one viral hit could be considered a lucky fluke, but to be able to do it again and again, and you start to recognize a repeatable, learnable pattern.

That’s what listeners can look forward to in this episode; how you can apply Brian’s tactics to your own side hustle to get more visitors, leads, and customers.

9 Free WordPress Plugins to Make Your Site Leaner, Meaner, and More Profitable

The universe of free plugins is one of the most important benefits of WordPress. If there’s some functionality you’re looking for, odds are someone else has already built it!

Now I’ve been called — and this is true — a bit of a plugin junkie in the past. And there is a dark side to all this delicious free software; installing too many plugins can slow down your site, break some functionality, or even put you at risk for security breaches.

Here are a few I think you should consider, organized by functional area.

My First Pay What You Want Pricing Experiment: $692.27 in 4 Days

In October, I wrote about how I built a membership site on the cheap. Today I want to share a little more about what was “behind” the membership wall and how I found my initial beta testers. I created a curriculum for a 30-day challenge to help people earn their first side hustle income. I … Read more

142: $5k per Month Blogging Case Study: How to Drive Massive Traffic with Pinterest, with Rosemarie Groner

Rosemarie Groner is a former state trooper turned blogger and stay at home mom. In the last 12 months, her site The Busy Budgeter has grown from zero to 400,000 page views per month.

More importantly, Rosemarie earned $5000 from the site last month while working on it part-time.

I met Rosemarie (and several other members of her mastermind group) at FinCon in September, where she shared a surprising secret weapon in her success: Pinterest.