Live selling is having a moment and you don’t need to be an influencer or have any e-commerce experience to get in on it.

Clinton Benninghoff is a part-time pastor and full-time golf enthusiast who took over Golf HQ, a brick-and-mortar golf shop in Midland, Texas. He spent years building it into a community staple and developing relationships with the top golf brands. Then in October 2024, he joined Whatnot — and everything changed.

In just over a year, Clinton’s live-selling channel hit $2 million in sales. He was the first seller in the golf category to crack $100,000 in a single live show. And he did it all while still running the physical store, which did a little over $3 million last year on its own.

What if you could make money this weekend helping people clear out their homes without buying a single thing yourself?

Estate sales have been around for decades, but a newer, fully online version of this business makes it faster, safer, and more efficient for everyone involved. And it’s wide open for someone willing to learn the ropes.

Sue Antinoro has spent the last 10-20 years in consignment, eBay, estate sales, and auction sales. Today she runs AuctionMastery.com, where she’s built a flexible side hustle turning other people’s belongings into cash — and helping families get through one of the most overwhelming transitions in life.

Her most recent auction? A two-part sale for a house packed floor to ceiling with items. The total gross: $17,000. Her cut: around $8,000 for a couple weekends’ worth of work.