This Mom’s Laundry Side Hustle Turned into an $12M Business

Susan Toft The Laundry Lady

What if the pile of laundry sitting in your spare room was actually a business idea in disguise?

That’s more or less how Susan Toft tells it. She was a new mom with a full-time corporate job, staring at a mountain of unfolded clothes and thinking: someone should offer this as a service.

So she decided to be that someone.

Susan is the founder of LaundryLady.com, Australia’s number one mobile laundry service. She started solo in 2012, doing pickups in her van with her toddler in the backseat.

Thirteen years later, she’s running a $12 million business with 450+ contractors across Australia, a presence in New Zealand, a new launch in Canada, and expansion into the UK on the way.

Along the way, she landed a $1 million investment on Shark Tank Australia.

The Path to $250k+ Per Year: The State of Solopreneurship in 2026

Adriana Tica State of Solopreneurship

What does it actually take to build a $250,000 a year independent income stream, and how long will it really take you to get there?

Adriana Tica is a self-described reluctant entrepreneur who now runs two digital marketing and copywriting agencies, works as a strategic marketing consultant, and publishes the Strategic AF newsletter from Adrianatica.com.

She put hard data behind questions most solopreneurs quietly wonder about with her research report, the State of Solopreneurship.

We talked about what the report actually found — from how long it takes to hit six figures, to why email still beats everything else, to the lead magnet and newsletter growth tactics working best right now.

Creator Connections: Unlock 5-10x More From the Amazon Influencer Program

Jared Bauman 201Creative

What if you could unlock 5 to 10x more money from Amazon than you’re currently earning?

The Amazon Influencer Program has changed quite a bit over the last couple of years.

What worked before, namely the strategy of uploading a bunch of product review videos and hoping they generate commissions, has started to produce diminishing returns.

But there’s a new strategy that is giving creators a way forward, and it’s called Creator Connections.

Jared Bauman from 201creative.com and host of the Niche Pursuits podcast is back on the show.

He’s earning around $3,000 a month from the Amazon Influencer Program, and most of that income is now coming from this new approach rather than the old method of just making videos and putting them on product pages.

How One Pet Waste Removal Business Reached $3M+ in Revenue

William Milliken Poop Scoop Millionaire

What if the million dollar business you’re looking for is literally in your own backyard?

William Milliken went from zero to 350 recurring customers in his first three months in business, starting a pet waste removal company as a side project. Last year, his business racked up over $3 million in revenue, all from the not-so-glamorous service of cleaning up dog poop.

And if that wasn’t enough, William turned his knowledge into another side hustle, teaching others through swoopscoop.com and the Poop Scoop Millionaire community. That’s turned into another almost million dollar a year business.

Co-Living: $1k a Month with Your First Co-Living Rental Property

Sam Wegert Co-living

What if you could create $1,000 to $2,000 per month in cash flow from a single property and need just three homes to replace your W-2 income?

Sam Wegert discovered this path 14 years ago when he started house hacking a single property.

Today, he owns over 200 rooms across his co-living portfolio, all passively managed while he lives overseas.

Co-living is when you buy a larger house and rent out individual rooms instead of the entire property.

It’s the difference between earning $250 a month from a traditional single-family rental and $1,000 to $2,000 from the same-sized property set up for co-living.

From the Scale Your Co-Living Real Estate podcast and ScaleYourRealEstate.com, Sam Wegert shares how he turned a simple house hack into a six-figure business addressing affordable housing from the ground up.

(Join his Free 5-Day Co-Living Challenge to learn how to develop the mindset that will take you to success as a CoLiving investor!)

From $50k in Debt to Mortgage-Free Millionaire: How Coast FIRE Led to a 3-Day Workweek

Andy Hill from MarriageandKids.com

Owning your time is a goal we all share, and today’s conversation is about giving you concrete steps you can take to reclaim some of that time.

Andy Hill went from $50,000 in debt to mortgage-free multi-millionaire and now works a three-day work week. His new book is Own Your Time: 10 Financial Steps to Put Your Family First and Escape the Corporate Grind.

From MarriageKidsandMoney.com, Andy Hill shares how he built financial independence through Coast FIRE, side hustle income, and intentional life design.

$1,000 Per Postcard: The Every Door Direct Mail Side Hustle

Rachel and Dalton from Big Sky Automation

What if you could turn every mailbox in your neighborhood into a $1,000 payday?

That’s exactly what Rachel and Dalton from Big Sky Automation have been doing with Every Door Direct Mail (EDDM) postcards.

Here’s the idea: the Postal Service lets you deliver a postcard to every home on a mail route for about $0.25 apiece. You can use that to advertise your own business — or you can do what Rachel and Dalton do and sell that exposure to other local businesses.

By stacking multiple advertisers onto a single oversized postcard, they spread out the cost, create an affordable local advertising product, and keep the difference as profit.

They’ve mailed 20 postcards in about seven months, so this isn’t a one-off experiment. In this episode, they break down exactly how the model works — and why it keeps businesses coming back.

(Want to learn how to do this in your own area? Check out their free mini course at CommunityCardPlaybook.com)

Does it Make Sense to Buy a Franchise as a Side Hustle?

Greg Mohr from Franchise Maven

This side hustle model has a lower failure rate than most independent startups. You get to follow a proven playbook for success. But is it the right path for you?

Today we’re exploring the strategy of franchises as a side hustle, buying into somebody else’s brand and system instead of starting completely from scratch.

Done right, today’s guest says it can replace your income in 2 to 3 years on a part-time basis.

Greg Mohr is the author of Real Freedom, Why Franchises Are Worth Considering and How They Can Be Used for Building Wealth. He runs FranchiseMaven.com.

Apex Focus Group Review: $750/Week Legit or Scam?

apex focus group review

Apex Focus Group is a legit resource to find paid market research studies. But there are enough red flags that it wouldn’t be my first choice in this field.

Still, paid focus groups are a fun and easy way to make extra money. That’s one reason why we’ve been covering them for years on Side Hustle Nation.

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