A guest early on in the Side Hustle Show said this: “Why am I more excited to make $5 passively than I am to make $5,000 actively?”

And whether or not that is true in your case, it is a line that stuck with me because that $5 can scale. The $5,000 usually can’t.

Chelsea Shelton is a former elementary school teacher, a mom of three, and a digital products coach at Gold City Ventures, the same program co-founded by Cody Berman, who previously shared how he built a $1,000/month Etsy shop from scratch in Episode 665.

She took the Gold City Ventures course during maternity leave, decided to stay home, and threw herself into selling digital products on Etsy.

Within 3 months, she hit 1,000 sales. Today, her shop brings in $1,000 to $1,200 a month largely on autopilot, and she spends much of her time coaching other sellers through the same process.

(Learn how to start your own Etsy digital products business with Gold City Ventures.)

Half a million dollars in hamster balls. What if you spotted a gap in a market that hadn’t changed in 50 years and turned it into a fast-growing product business while still in college?

That’s exactly what Ethan Haber did with Happy Habitats, a small pet products company he started as a sophomore at Wake Forest University.

While watching his hamster Mooksy roll around in a standard hamster ball on campus, Ethan looked over and saw someone walking a dog.

The thought hit him: why can’t I walk my hamster? That simple question launched a product line now heading into 1,500 stores nationwide through a major big-box retail deal.

Ethan’s story covers everything from cold-emailing a design firm and navigating COVID shipping delays, to cracking Amazon and landing a mentorship with the founder of PetSmart — all from a niche that most people overlook.