Lou Rice was breastfeeding her son Archie one night when disaster struck—she dropped her Kindle on his head!
While that experience was upsetting for both of them at the moment, it sparked an idea for Lou and her husband Ben to create a solution.
Ben fashioned a silicone strap with staples to attach Lou’s Kindle to her hand and prevent any future dropping incidents.
Lou tested it out over the next month and absolutely loved having the grip and security of the strap for comfortable one-handed reading during those long middle-of-the-night feeds.
And thus, their side hustle, strapsicle.com was born—a company now generating over $50k a month selling their innovative Kindle straps. Not only that, but Strapsicle is on pace for its first-ever 6 figures after recently going viral on TikTok and Instagram.