Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn’t find products that worked for them.

Rather than accept their fate, these best friends decided to take matters into their own hands. They dreamed of creating the “Nike of skincare” — a brand built specifically for active males like themselves.

In 2019, Ben and Kevin finally decided to scratch their entrepreneurial itch and turn this passion project into a side hustle reality. Little did they know their bootstrapped men’s skincare line YoPrettyBoy.com would generate over $1 million in annual revenue just a few years later.

Who would have ever thought that cheese boards could earn you $1M? When we first met Monisha Misra, she had grown her charcuterie board side hustle, BoardsbyMo, to over $100k in revenue in less than a year.

Fast forward to today, BoardsbyMo generates over $1 million in lifetime revenue, and Monisha now runs the business full-time with a team of 7 employees.

With her hours cut due to the pandemic and a new house to pay for, this week’s guest set out an action plan to make 6-figures in 2021.

To achieve that, Heather Johnson of HeatherXStudio.com decided to start an Etsy store selling print on demand goods like t-shirts, mugs, and other apparel and items.

Fast forward two years and Heather is now a former MRI tech who’s taken her print on demand side hustle full-time and is averaging $15k a month in revenue and $4-5k in monthly profit.