239: How to Cultivate Creativity Like an Inventor to Generate Product and Business Ideas
You can be a creator or a consumer, but it’s the creators that get paid.
I’ve argued before that creativity is the most important skill for entrepreneurs because before you can sell something, you have to create that value proposition.
But what if you’re not creative?
I believe we all have that innate creative spirit in us somewhere, it’s just a matter of flexing that creative muscle.