Consulting

This episode is all about making use of the Piggyback Principle — why it’s easier to fill demand than to create it from scratch.

Just like how kids would rather get a piggyback ride than walk because it’s easier.

The same is true in business — this strategy allows you to ride the wave of success software products are experiencing to catch that rising tide and get better, faster results with less work.

To help illustrate this, I brought on Kristi DaSilva from DaSilvaLife.com.

DaSilva Life helps small businesses build success by setting up and integrating two popular software tools, HoneyBook and ClickUp, into their workflow and operations.

This earns her thousands of dollars per project along the way.

When you hear “college admissions essay consultant,” you might imagine some dull, overly formal academic type.

But Carter Osborne from carterosbornetutoring.com took a pretty unconventional path to dominating this niche business.

When he started providing tutoring services on the side, he was just a “broke, desperate graduate student” in need of some extra money.

Carter actually had no formal business training. His background was in political science and public administration—so not exactly the traditional entrepreneurial breeding grounds.

Not exactly the traditional path for an entrepreneur, right?

And yet, the untraditional route Carter took allowed him to build a unique $100k consulting business, with almost all the revenue coming in just half the year.

While Carter’s career path didn’t seem logical as a tutor, he was about to discover an untapped market niche that was waiting to be explored.