We Bought a “Boring” Business. Running it Was Another Story.
Buy a boring business, they said. It’ll be easy. It’ll be fun.
That’s the dream Andrea Palacio and her husband chased when they bought a landscaping company.
The road got bumpy fast, but they still added around $300,000 in equity value in just a couple of years.
Andrea Palacio runs AndreaPalacio.ai, where she helps other business owners put AI to work.
But before that, she and her husband lived on a sailboat for 4 years while running an e-commerce business selling pet supplies on Amazon and Shopify.
When that business stalled, they sold it and went looking for something new. They landed on a South Florida landscaping company, thinking it would be steady and mostly hands-off. Instead, almost everything went wrong at once.

