I Turned My Disney-Inspired Running Skirts into a Profitable Side Hustle and a $120,000 Exit
What if you could turn a hobby into a six-figure business, grow it while raising three kids and living overseas, and then sell it for $120,000?
Samantha Hamilton did exactly that with her former Disney-inspired running skirt business, Dottie for Running.
What started as a mom-made tutu she wore to races turned into a thriving e-commerce brand serving a passionate niche community.
In this episode, Samantha shares how she identified the opportunity, navigated the challenges of production and growth, and ultimately prepared the business for a successful sale through Flippa.