It’s been almost 2 months since we last caught up with Wellington, one of my public coaching volunteers. Where we left off, he was working on a smartphone app for travel hackers and kicking around the idea for a software business in the home renovation estimating world.
Our last session was a rough one.
Wellington had just broken his foot and had his app repeatedly rejected from the app store for bugs that needed to be fixed. To make matters worse, his day job had become increasingly demanding and he was putting in 60-70 hour weeks at work.
The good news is that while the day job workload is still pretty intense, the foot is healed and the app was approved! He’s even earned $1.65 in advertising revenue and in-app purchases for the Pro version.
That’s a great win where I feel like we really needed one.
It’s obviously not a ton of money, but remember Wellington made $0.07 online last year, so he’s pretty pumped about it. In the next few weeks we’ll revisit the app and figure out how to market it to try and bring more users on board.
But in this episode, we’re focusing on his software as a service idea — with a very special guest, Dane Maxwell from TheFoundation.com.
We’ve referenced The Foundation as we’ve discussed the idea and next steps during past conversations, and I thought it would be awesome to invite Dane on to provide some expert one-on-one guidance.
(The Foundation is a premium entrepreneurial education program specializing in exactly the type of software business we’re talking about.)
Graciously Dane agreed and we were able to record this session that’s honestly unlike any other episode of The Side Hustle Show. It gets a little raw, a little emotional, a little vulnerable, and maybe even a little awkward at times, but I think we come out the other side a little clearer and a lot more empowered.
I left the audio relatively untouched, which means there are some longer-than-usual silences. Don’t worry, it’s still playing. Use those times to put yourself in Wellington’s shoes and see how you would answer the question.
Let me know what you think in the comments below!
- The easiest way to test if your mindset in the right place. (Do you have or are you getting the results you want?)
- The two questions to ask when faced with fears and doubts.
- Why a 6-figure business doesn’t require THAT many customers.
- The one biggest pain point Wellington has extracted so far.
- Dane’s suggestions for email outreach, product prototyping, and pre-sales.
- What it means to “marry their problem” and why that single ability separates decent entrepreneurs from truly great ones.
- The 10% Price-to-Value Rule.
- Wellington’s app on the App Store
- oDesk (now Upwork)
Potential Outreach Scripts:
“Hey would like a tool that lets you quickly estimate prices so that your bids are accepted on the first day?
P.S. No I don’t have anything to sell you — just curious if that’s something you’d want.”
“I know how hard it is to find work, and I know how hard it is to keep work, let alone take care of your team. I’m a fellow contractor and am wondering if we might be able to brainstorm and maybe make our businesses better together. Would you ever be open to having a discussion with me?”
(Then during the call, let them know about your product development intentions.)
What do you think? If you have any feedback for Wellington (or me) based on this call, be sure to let us know in the comments below.