Software and Apps

Software is the holy grail of passive income business models right? You can create something once, and sell it over and over again for basically zero incremental cost.

At least that’s the dream :)

In these archives you’ll meet successful software and app entrepreneurs, many of whom started their journey as side hustlers.

Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead

chris lollini

Reselling software gives you many of the benefits of a software business, without the upfront development cost.

That means you can enjoy recurring revenue, selling one product to multiple customers, and strong profit margins by white labeling a software tool that already exists.

These benefits are what attract many people to starting a SaaS, or software as a service, but you may not need to go through the trouble.

After all, there may already be a tool that solves the same problem. Could you become a software reseller instead of a software creator?

249: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years

Christopher Gimmer is the founder of Snappa.com, where you can “create online graphics in a snap.” Like perfectly sized social media graphics or blog images easily and professionally.

He’s built a cool do-it-yourself tool that’s sold on a monthly or annual subscription model. Another example of a recurring revenue model that can be scaled up over time.

153: Zero to $20k a Month in a Year: 5 Ways to Completely Dominate Your Niche, with Jon Haws

We’ve heard of niche sites seeing success with AdSense or Amazon Associates income, or even with selling private advertising, but Jon Haws took a completely different approach.

Since last November, Jon has masterfully experimented with 5 different avenues and built up a huge email list. All told, these different channels — that didn’t even exist a year and a half ago — are earning more than $20,000 a month!

If you’re looking at a niche or authority business and need some new ideas on how to serve your audience, this is a can’t miss episode.

139: Building Multiple Income Streams with For-Profit Hobbies

I’m excited to introduce you to John Rouda, an IT manager near Charlotte, North Carolina. He’s built a variety of non-job income streams on the side, while still working full time.

In fact, we recorded this session from his office at work!

John calls his side businesses for-profit hobbies, which I think is a great attitude to take. He has a handful of books on Amazon, dozens of apps in the app store, is a part-time professor, and runs a local IT/computer maintenance service business.

126: $120k in Pre-Sales in 6 Months – With No List, with John Logar

John Logar is the king of pre-selling software. As one of The Foundation’s top students, he’s broken all their records and even broken the mold on some of the methods they teach.

In fact, he sold $120k worth of software within his first 6 months of joining the program.

Since he was already a consultant, doing idea extraction and finding pain points for businesses was second nature. He just knew nothing about software before so just added a new weapon to his arsenal. (Without learning how to program.)

70: Software as a Side Hustle: Mistakes, Market Validation, and Massive Scale

I’m excited to welcome Spencer Haws back to the show this week!

Longtime listeners may remember Spencer from episode 18 of the show, where he gave us a step-by-step walkthrough of how he builds profitable niche sites from scratch.

But in addition to his niche site empire, Spencer is also an accomplished software entrepreneur. His popular Long Tail Pro software powers the keyword research for thousands of customers.

67: The Hustler’s Path: From Freelance to Agency to Product

It’s been quite a while since our last discussion of a software business here on the show. Even though we touched briefly on Long Tail Pro with Spencer Haws, I really have to go all the way back to Josh Isaak in episode 12 to find an in-depth breakdown of a Software as a service business.
So that means today’s conversation with Garrett Moon from CoSchedule is long overdue! After all, the low incremental cost and recurring revenue potential of the SaaS model is such a trendy holy grail of business right now.

17: $30,000 in 30 Days: App Store Domination with Benny Hsu

In episode 17 of The Side Hustle Show, veteran app entrepreneur Benny Hsu shares his insider tips on how to get app ideas, build them out (even if you don’t know how to code), launch them, and promote them in the App Store. In 2011, Benny famously made $30,000 in 30 days from his first … Read more

Usually Hustling, Occasionally Social

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