249: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years

Christopher Gimmer is the founder of Snappa.com, where you can “create online graphics in a snap.” Like perfectly sized social media graphics or blog images easily and professionally.

He’s built a cool do-it-yourself tool that’s sold on a monthly or annual subscription model. Another example of a recurring revenue model that can be scaled up over time.

153: Zero to $20k a Month in a Year: 5 Ways to Completely Dominate Your Niche, with Jon Haws

We’ve heard of niche sites seeing success with AdSense or Amazon Associates income, or even with selling private advertising, but Jon Haws took a completely different approach.

Since last November, Jon has masterfully experimented with 5 different avenues and built up a huge email list. All told, these different channels — that didn’t even exist a year and a half ago — are earning more than $20,000 a month!

If you’re looking at a niche or authority business and need some new ideas on how to serve your audience, this is a can’t miss episode.

139: Building Multiple Income Streams with For-Profit Hobbies

I’m excited to introduce you to John Rouda, an IT manager near Charlotte, North Carolina. He’s built a variety of non-job income streams on the side, while still working full time.

In fact, we recorded this session from his office at work!

John calls his side businesses for-profit hobbies, which I think is a great attitude to take. He has a handful of books on Amazon, dozens of apps in the app store, is a part-time professor, and runs a local IT/computer maintenance service business.

126: $120k in Pre-Sales in 6 Months – With No List, with John Logar

John Logar is the king of pre-selling software. As one of The Foundation’s top students, he’s broken all their records and even broken the mold on some of the methods they teach.

In fact, he sold $120k worth of software within his first 6 months of joining the program.

Since he was already a consultant, doing idea extraction and finding pain points for businesses was second nature. He just knew nothing about software before so just added a new weapon to his arsenal. (Without learning how to program.)

67: The Hustler’s Path: From Freelance to Agency to Product

It’s been quite a while since our last discussion of a software business here on the show. Even though we touched briefly on Long Tail Pro with Spencer Haws, I really have to go all the way back to Josh Isaak in episode 12 to find an in-depth breakdown of a Software as a service business.
So that means today’s conversation with Garrett Moon from CoSchedule is long overdue! After all, the low incremental cost and recurring revenue potential of the SaaS model is such a trendy holy grail of business right now.

Usually Hustling, Occasionally Social