144: Side Hustle Q & A

This is my attempt at a Q&A show, based on some questions of the interesting questions that have hit my inbox or the Facebook group over the past couple weeks.

It actually stems from a new inbox “trick” I’ve been playing with lately. Maybe I’m a super-latecomer to this game, but I just created 2 new “labels” in Gmail: one for Questions and one for Testimonials.

143: Building a Multi-Million Dollar Ecommerce Brand on the Side

If you’ve ever been frustrated with the products in your life, and thought “there’s gotta be a better way!,” this conversation is sure to hit home.

Jeremy Michael Cohen and Fred Perrotta created Tortuga Backpacks after an awesome trip to Europe — and a less-than-awesome experience with their luggage.

They resolved to create a better travel backpack, and did it, starting as a side hustle of course.

Should I Get an MBA or Start a Business? 41 Experts Weigh In

A few years ago, I debated getting an MBA.

A lot of my friends were doing it, we have some world-class schools nearby (assuming they’d even let me in), and it seemed to be a solid investment in education.

For the most part, I’ve always been comfortable in school. I was a good student, and the structure of education made inherent sense: you show up, learn what you’re supposed to, and then pass a test.

142: $5k per Month Blogging Case Study: How to Drive Massive Traffic with Pinterest, with Rosemarie Groner

Rosemarie Groner is a former state trooper turned blogger and stay at home mom. In the last 12 months, her site The Busy Budgeter has grown from zero to 400,000 page views per month.

More importantly, Rosemarie earned $5000 from the site last month while working on it part-time.

I met Rosemarie (and several other members of her mastermind group) at FinCon in September, where she shared a surprising secret weapon in her success: Pinterest.

The Journey is the Destination

As a kid, I wasn’t much into Star Trek, but I was fascinated by the idea of teleportation.

Beam me up!

It’s so elegantly efficient; I mean who wouldn’t want to skip all the transit time and instead just instantly arrive where you need to go?

I was all about the destination, and would have been happy skipping the journey entirely.

Are we there yet?

It’s taken me a long time to realize this, but there is no “there.”

141: Do the Scary Thing: My Top 10 Side Hustle Fears

It’s a special Friday-before-Halloween edition of The Side Hustle Show!

Today we’re diving into some of the scary moments in my business and some frightening tales from Side Hustle Show listeners.

Even though we’re told to “punch fear in the face,” I think it’s something that will be a constant in our lives. There’s always something to be afraid of.

140: Self-Publishing Success: Stay at Home Mom Shares Her Kindle Story

The self-publishing world has changed quite a bit in the last couple years. Amazon is constantly changing the rules and rewards for authors, and more and more writers are entering the fold.

In today’s show, I’m joined by Jyotsna Ramachandran, a “stay at home mom entrepreneur” and best-selling author. She shares candidly how she built her Kindle empire to more than 50 titles in less than 2 years, primarily with ghost-written content.

As the game has changed, she’s shifted her focus to produce more quality products and less quantity.

139: Building Multiple Income Streams with For-Profit Hobbies

I’m excited to introduce you to John Rouda, an IT manager near Charlotte, North Carolina. He’s built a variety of non-job income streams on the side, while still working full time.

In fact, we recorded this session from his office at work!

John calls his side businesses for-profit hobbies, which I think is a great attitude to take. He has a handful of books on Amazon, dozens of apps in the app store, is a part-time professor, and runs a local IT/computer maintenance service business.

How to Build a Membership Site for $10.95

In this post you’ll learn how I built a membership site for just $10.95.

At Podcast Movement this summer, several friends (Alex, Meron, Bryan, and others) encouraged me “launch a product.”

If that sounds super Internet Marketing-y to you, it did to me too. They argued this was the next logical step for Side Hustle Nation (all the cool kids are doing it!) both from a business standpoint and actually from a helping people standpoint.

138: Authority Site Case Study: How an Air Force Flight Surgeon Took His Side Hustle Full-Time

I first met Ryan Gray at New Media Expo in 2014. He introduced himself and when I asked what he did, he said he was a doctor.

Turns out that Dr. Gray, along with his wife (also a doctor), was building MedicalSchoolHQ.net, a resource for med school and premed students.

It’s another perfect example of building an authority site around a particular area of expertise.

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