Killing My Baby: Why I Shut Down My Longest-Running Business
This is a tough post to write.
This summer I pulled the plug on ShoeSniper, my original side hustle and my longest running and most successful business.
A moment of silence.
It wasn’t an easy decision, but I was confident it was time to move on. I think this is an important story to share because most of what you read in the entrepreneurship world is about perseverance and “never giving up.”