When it comes to your side hustle, the words you use matter.
In so many businesses, our first impressions with customers often come from a website, an email, or a product description.
Are you sending the right message? Is it unique and powerful enough to stand out from the crowd?
My guest this week, Brian Swichkow, is a viral marketing pro, having achieved outsize results on several different projects.
Having one viral hit could be considered a lucky fluke, but to be able to do it again and again, and you start to recognize a repeatable, learnable pattern.
That’s what listeners can look forward to in this episode; how you can apply Brian’s tactics to your own side hustle to get more visitors, leads, and customers.
Rosemarie Groner is a former state trooper turned blogger and stay at home mom. In the last 12 months, her site The Busy Budgeter has grown from zero to 400,000 page views per month.
More importantly, Rosemarie earned $5000 from the site last month while working on it part-time.
I met Rosemarie (and several other members of her mastermind group) at FinCon in September, where she shared a surprising secret weapon in her success: Pinterest.
Dan Faggella sent me an email last month that essentially said, “Hey Nick, I’m a fan of the show. I have some expertise in email marketing, and I know many of your listeners are working to build their online presence and their email lists. Would it make sense to do an episode on some list building and email best practices?”
And then he added the kicker: “I’m making $50k/mo selling martial arts training videos right now, and I have other businesses as well…”
OK, I’m listening!
I’m thrilled to welcome Benny Hsu back to The Side Hustle Show! Remember Benny from way back in episode 17, when we talked about dominating the app store?
In 2014, his app business took a backseat to a new side hustle: selling t-shirts through Teespring.
I ran into Benny at Podcast Movement last summer, where I was proudly rocking my “Every day I’m hustling” tee, and we got to chatting about his new Teespring business.
Since side hustlers are pressed for time, one of the smartest things you can do is make the most out of everything you create.
This post will walk through how ONE project fueled:
A bestselling book on Amazon.
4 guest blog posts.
3 podcast guest appearances.
1 podcast episode on The Side Hustle Show.
An infographic.
A “featured” SlideShare presentation.
And this post, if you want to get really meta.
Digging through my analytics last week, I stumbled on a surprising find:
SlideShare had driven more referral traffic to SideHustleNation so far this year than Twitter or Facebook.
I was surprised because
It’s a tiny fraction of the size of those other platforms.
I only have 6 presentations there (2 of which were duds).
I have a grand total of 77 SlideShare followers.
So how do they send so much traffic? Let’s take a look.
In Episode 20 of The Side Hustle Show, local SEO expert and entrepreneur Adam Steele shares how local side hustlers can set their business up to generate more leads than they can handle. We discuss the exact tools and tactics to use to get to the top of the local search results. Subscribe to The … Read more
Podcast Week rolls on! See also: How Much Does it Cost to Start a Podcast? How to Launch and Monetize a Podcast, with John Dumas Today I’m going to share the exact strategies and steps I took to get The Side Hustle Show to the top of the iTunes New and Noteworthy charts. Why Should … Read more
One of the biggest questions I had going into my internship with College Works Painting — where college student essentially run all elements of a residential painting business over the summer — was how were we going to get customers. On the first day I training, I found out the answer: cold calling. My heart … Read more
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