73: How to Build and Monetize an Authority Site

Everybody’s an expert in something, right?

Well this week’s guest, Matt Giovanisci, is an expert in pool care. He describes it as the most boring industry that serves such a fun product.

He’s taken an innovative approach to rank his site, SwimUniversity.com, in Google and monetize it with affiliate relationships and private advertising.

I feel like Matt’s process is proven and repeatable — but takes real work.

How to Re-Purpose and Syndicate Content Like a Boss

Since side hustlers are pressed for time, one of the smartest things you can do is make the most out of everything you create.

This post will walk through how ONE project fueled:

A bestselling book on Amazon.
4 guest blog posts.
3 podcast guest appearances.
1 podcast episode on The Side Hustle Show.
An infographic.
A “featured” SlideShare presentation.
And this post, if you want to get really meta.

65: How to Reverse Engineer Your Blog to Get Paying Clients (and 10x Your Hourly Rate)

Corrina Gordon-Barnes is a sought-after coach and mentor, and today she shares with Side Hustle Nation exactly how she built her business from the ground up.

There are some surprising turns and some eye-opening responses in this one, as I ask Corrina about how she prices her services, how she landed her first clients, how she’s scaling her business, and how she made blogging work as an effective marketing channel.

Blogging vs. Podcasting: A 1-Year Case Study

Heyo! Side Hustle Nation is a year old, and you know what that means?

Time to share the results of my first “serious” attempt at building something more than just a personal blog.

And, for the sake of comparison, I’ll share the results alongside those of The Side Hustle Show podcast to see which has been the more effective way of reaching new people and spreading the side hustle goodness.

49: Blogging to a $1 Million and Staying Sexy

BudgetsAreSexy.com is one of the most popular personal finance blogs in the world, and surprise surprise, it started as a side hustle.

In today’s show (Episode 49 of The Side Hustle Show), I’m joined by J. Money, the mysterious author of the aforementioned blog. We talk blogging as a business model, monetization strategies, the Side Hustle Series, and how to stand out in the crowded online world.

I’ve been a BudgetsAreSexy reader off and on for several years, and one thing that J. does an excellent job of is injecting his personality into the posts each and every day.

46: Blogging in Your Spare Time: From $0 to $17,000 a month

In episode 46 of The Side Hustle show, we get to hear the incredible story of Lindsay and Bjork Ostrom, who built PinchofYum.com up to a massive audience all while working a day job. In fact, they spent a full year volunteering in the Philippines but still managed to keep the site growing and thriving!

In January, the site generated more than a million pageviews and earned over $17,000! In this interview we dive into how they got started, how the readership grew, and how they monetize the site.

45: How to Build Your Personal Brand and Maximize Your Time, with Chris Ducker

In Episode 45 of The Side Hustle Show, I’m joined by Chris Ducker to discuss personal branding and utilizing virtual team members to make the most of your time.

As side hustlers, it makes a lot of sense since we only have limited time to work on our business projects. Why not buy some more time to accelerate your efforts?

In addition to being a successful entrepreneur in the brick-and-mortar world, Chris is a popular blogger, podcaster, speaker, and author — and someone who’s been one of my “virtual mentors” the last couple years.

Usually Hustling, Occasionally Social