145: Amazon Ranking Secrets for Books and Physical Products from SEO Pro Dave Chesson

We’ve covered Kindle publishing in a variety of ways on The Side Hustle Show in the past, and it’s one of my favorite side hustles.

But one area of frustration, at least for me, is that for all the effort put into writing, editing, publishing, and launching the book, it’s still tough to sustain sales for long periods of time.

My guest this week has a way to keep moving units month after month, and it works for both books AND physical products (for all you FBA sellers out there).

140: Self-Publishing Success: Stay at Home Mom Shares Her Kindle Story

The self-publishing world has changed quite a bit in the last couple years. Amazon is constantly changing the rules and rewards for authors, and more and more writers are entering the fold.

In today’s show, I’m joined by Jyotsna Ramachandran, a “stay at home mom entrepreneur” and best-selling author. She shares candidly how she built her Kindle empire to more than 50 titles in less than 2 years, primarily with ghost-written content.

As the game has changed, she’s shifted her focus to produce more quality products and less quantity.

121: An Engineer’s Approach to Building a $1500 per Month Side Hustle

Tim Johnson is a man of many hustles. In fact, when he applied for my Inner Circle Mastermind last year, I had a hard time keeping them all straight.

Between his day job as a product engineer, his awesome self-publishing business, his Amazon FBA activities, and an upcoming brick-and-mortar project — and twin 2 year old boys — there’s no doubt he’s keeping busy!

On this call, we focus on his book business, which has earned a consistent $1000-1500 a month in author royalties.

Permafree on Amazon: How and Why to Give Your Book Away, Plus My Results

In January, I had a chance to sit down with Nick Stephenson, a top-selling Kindle author in both fiction and nonfiction. We recorded a podcast session on building an email list from Amazon.

The “hook” was Nick built a massive list of 15,000 email subscribers in just a few short months, using one pillar strategy: giving his books away for free.

The first was with his fiction work, a crime thriller series where he decided to make the first title in the series “permafree.” Later, he pulled the same trick in non-fiction with a giveaway (very meta) called Reader Magnets.

113: Earning $3000-$4000 per Month on Kindle in Just 6 Months as a “Professional” Author, with Lise Cartwright

Last year, Lise “came out of nowhere” as they say, and published 13 books in 6 months, and now earns between $3000 and $4000 a month in author royalties.

Of course the truth is she didn’t come out of nowhere at all; she came out of New Zealand and had already built a successful freelance writing business. However, the hustle of delivering work for clients all day had her seeking a more time-leveraged use of her skills.

Since she already knew how to write well and write quickly, she figured book publishing was a natural next step.

91: Rapid Product Creation, Book Launch Tactics, and Turning a Book into a Business

This may surprise people, but I’m a pretty slow writer.

I have a challenging time writing in “rough draft” mode. You know, where you just brain dump onto the page and clean it up later. That’s one reason I wanted to have Chandler Bolt back on the show; because he’s got a cure for that I’m anxious to try out.

In this episode, we talk about his 3-step writing process to quickly create a new book project, along with Kindle launch tactics for new and aspiring authors.

89: 15,000 Subscribers in 6 Months: How to Build Your Email List From Amazon

You want traffic? You want readers? You want customers?

You’ll want to listen to this episode.

Your free book is essentially your epic “guest post” — only a MUCH bigger site than you could ever hope to publish on regularly. Like a good guest post, it leads readers back to more of your content, where they opt-in with their email to continue their relationship with you.

This works for authors and non-authors alike. In fact, Nick pretty much convinced me I need to be doing this as well!

81: The Path to $5k a Month Passive Income Sharing What You Already Know

When I asked listeners last month who they’d like to hear on the show, Rob Cubbon is a name that came up from a couple different people.

Rob’s been crushing it lately between is online teaching efforts and his Kindle publishing business, and as luck would have it, is a Side Hustle Show listener himself.

I’ve been following Rob’s blog for some time myself, and have been really impressed with his journey. In fact, it’s pretty inspiring and eye-opening to see some his quarterly income reports, with much of the money coming from Udemy.

Kindle Launch Plan: $1400 in 30 Days and How to Go From Zero to Amazon Bestseller

Earlier this year, I had a ton of fun working on a book project called Work Smarter. It was a collection of online tools, apps, and resources that entrepreneurs use to run their businesses, get more done, and live happier, more productive lives.

It was essentially a giant list; not exactly high literature or the Great American Novel.

But it generated a lot of buzz during the launch, reached the top of its categories in Amazon, earned $1400 in the first 30 days post-launch, and has gone on to sell well in the subsequent months.

Beyond Amazon: 10 Non-Kindle Distribution Channels for Indie Authors to Sell More Books

When it comes to self-publishing, Amazon’s Kindle platform is the juggernaut — and for good reason.

They command a massive 67% market share for ebooks, more than all competitors combined. (source)

But that doesn’t mean they’re the only game in town, and self-published authors would be missing out on potential readers and customers by focusing solely on Amazon.

Usually Hustling, Occasionally Social