In his book “Start From Zero,” Dane Maxwell shares a simple framework to use as an engine for coming up with both business ideas and your first sales: CPSO (Customer → Pain → Solution → Offer).
Thanks to this framework, Chris Panteli from Linkifi.io found a common pain point and started selling the solution from zero to $50k a month in recurring revenue.
This week’s guest took inspiration from a previous guest — Alex Goldberg from FinvsFin.com — but more importantly, took action.
In episodes 367 and 410, Alex broke down the model of the modern comparison shopping site: in-depth product reviews and comparisons that help buyers make informed decisions, and earn affiliate commissions on those referrals.
This week’s guest took some of the skills she already had and then went out intentionally and found buyers for those skills.
Shannon Weinstein is a CPA (Certified Public Accountant) who turned her fractional CFO (Chief Financial Officer)/tax strategy service at KeepWhatYouEarn.com into a full-time income stream — while still working a full-time job.
Affiliate marketing is a great business: help people make decisions, point them to the products that will help them, and earn a commission on those referrals.
But most affiliate marketers, myself included in a lot of cases, don’t put as much effort as they could into their campaigns, and as a result, cut themselves short of the results they could have seen if they just went a little deeper.
If you’ve been around online business for some time, you’ve likely heard the saying “the money is in the list.”
There’s a reasonable deal of truth to it — the more people you have paying attention to you, the easier it will be to reach their inbox and sell them your products or services or recommend to them relevant affiliate offers.
That’s actually how I connected with today’s guest probably over a decade ago.