Kimberly Gauthier has been running KeepTheTailWagging.com since 2011, but things really started to take off when she niched down her focus to raw feeding for dogs.
Raw feeding is basically the paleo diet for dogs — attempting to mimic their ancestral diet.
Her blog had than 2 million page views last year — almost entirely from organic search in Google, and she’s monetized the traffic with a few different income streams.
A few years ago, a side hustler named Brock McGoff reached out to me with a guest post pitch.
The post detailed how he was making, at that time, $4,000 a month, from his blog about men’s fashion, on the side from his day job.
Since then, Brock has turned TheModestMan.com into his full-time focus, into a 6-figure income, and into a media empire that expands well beyond the blog itself.
Jodi Carlson has been running her blog LeaderConnectingLeaders.com part-time since 2014 and has slowly built it up to $5-6k a month in revenue.
The earnings come from a combination of mostly digital product sales, as well as advertising, and affiliate relationships.
The surprising thing – to me at least – is that she’s done this in a niche that theoretically doesn’t have any money.
Brett Lindenberg is the founder of FoodTruckEmpire.com. A part-time blog that generates $60k a year with just 15 or so hours a week time investment.
Why did Brett start a blog about the food trucking industry?
“I started the blog at a time in my life when I was looking at just a whole bunch of different business ideas,” Brett said.