Online Business

How does turning a passion into a profitable side hustle sound?

That’s exactly what this week’s guest, Luke Lorick of Tailgating-Challenge.com has done.

Luke took his passion for tailgating — the pre-game parking lot party variety, not the annoying driving habit variety, and turned that into a long-running and profitable online side hustle.

It wasn’t an overnight success. In fact, Luke says himself that “Overnight successes don’t happen overnight.”

Turning a passion into a 6-figure business is the goal of many entrepreneurs, and that’s what this week’s guest, Jennifer Sobel has done.

Jennifer has combined her lifelong passion for bellydancing with her skills in digital marketing to create TheBellyDanceSolution.com, one part of what’s become a 6-figure online business.

There are 3 big ideas in this episode that you may be able to use to improve your own sales funnel: 

We’ve been on a bit of an audience building kick lately in our conversations with Dickie Bush about Twitter, with Tori Dunlap about TikTok.

Today you’ll meet a long-time listener of the show who built her audience on Facebook.

Chantal Lavergne is the founder of FunSensoryPlay.com, which started as a Facebook page in early 2020 — and that’s important because that’s years after the supposed death of organic Facebook page reach.

Today’s guest has gone from zero to almost 50k followers in the last 12 months and has had several 6-figure course launches.

This is impressive in itself, but what’s even more impressive about this story is that Dickie Bush has built his audience on Twitter.

Twitter is a platform that I’d kind of written off. In fact, in 8 years and 450 episodes, we’ve never done a dedicated conversation on Twitter as an audience-building platform, but that might change today.