With a user base of 800 million people, there are enough potential customers for everyone on Instagram, regardless of your type of business.
Instagram is the first app I check in the morning, but I don’t really use it for business. To help school me on this massive social media channel, I invited Allie McAdam on the show.
Allie is an Instagram strategist and the host of the Passion in Business podcast, which is primarily an Instagram marketing podcast.
Allie started off on the platform as many of us do, using it for personal pictures and keeping in touch with family and friends.
It wasn’t until she started working for an MLM company and seeing some of the top earners leveraging Instagram for sales that she saw the potential for Instagram-specific marketing.
Allie started to reverse engineer what they were doing. She went from 300 followers to 3k in just six weeks, now has more than 10k followers, and teaches others how to do the same.
The first question everyone asks is, “Is there a market for my business on Instagram?”
“More often than not your audience is there. What matters is how you’re going to market to them,” Allie said.
Tune in to hear Allie explain how to find and market to your audience on Instagram, her top tips to increase your followers, and why Instagram might be the social media platform to take your business to the next level.
Free Bonus: Download Allie’s Top Instagram Marketing Tips
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Learn:
- How Instagram can drive sales and visitors to your products and services.
- How to set up your Instagram profile the right way.
- How to write a compelling bio with a call to action.
- What kind of content you should be posting to Instagram.
- How to use “lifestyle content” to better engage with your audience.
- Some awesome tips for growing your audience and following.
- Allie’s #1 tip for Side Hustle Nation.
Links:
- AllieMcAdam.com
- Passion in Business Podcast
- instagram.com/alliemcadam/
- Allie’s Instagram Account Fixer Upper free 3-part video training: AllieMcAdam.com/sidehustler.
- My Instagram account … but seriously not a lot of business stuff on there.
- Instagram Success Story: How to Start a Charcuterie Business
- Instagram Success Story: How to Start a Cookie Business
- Goo.gl
- Bitly
- Pretty Links
- Repost App
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Really appreciate the content here! I definitely need some tweaks as my feed loses and gains constantly without ever moving much at all. Not like the first couple of years of business. Thanks so much!
Thanks for always posting links to the things you discuss on your podcast! It makes it easier for me to go back and check them out as I’m usually driving when I’m listening and can’t go and write things down or look them up on the spot.