Rachel Pedersen was using social media to bring customers to her hairdressing chair, but never really imagined it would turn into a full-time business of its own.
One of her hairdressing clients owned a popular restaurant chain, but was struggling with online marketing and social media. Rachel offered to help and the rest is history.
Today her little social media management side hustle is a 6-figure business and she has even built a training program to help other people follow in her footsteps.
Dropshipping is also a topic we haven’t really covered in depth in the past, but many listeners have been requesting to learn more about it.
I reached out to Anton Kraly, who’s one of the most successful people I know in this space. He’s been selling online for almost 10 years and he and his team have built out an impressive portfolio or drop ship stores.
Dropshipping is where you sell a product and the manufacturer or supplier ships it directly to your customer.
Matt is a former Air Force pilot who was looking into various side hustles to support his family after some salary cuts at work. After hustling and selling used books (among other things), he realized it really wasn’t sustainable and took up too much of his time.
That’s when he found a gumball vending machine for sale on eBay for $36. The seller was local in Houston so he drove over with two of his kids and picked it up.
Filling it with candy from Sam’s Club, he knocked on doors of businesses until he found a home for it at a local karate studio. A couple weeks later, he went back and it was filled with quarters!
Before people can do business with you, they have to know about you, and before they know about you, they have to find you.
And that’s universal, whether you’re running a brick-and-mortar shop, an ecommerce store, a blog, or a virtual consulting business.
Neil Patel is a master at solving the first step in that equation: getting people to find you. Through SEO, content marketing, and social media, we go through the traffic generation tactics that are working today.
Dan Harris had me at “meditation for skeptics.”
In the last 5 years, it seems like meditation has gone from a weird woowoo practice to a daily staple of most top entrepreneurs, executives, and leaders.
But so far, I haven’t been able to get into it. Have you?
I’ve tried a few of the guided meditation apps, including Headspace and Calm, but when I tried meditating in the morning, I had this impatient feeling like I should just get on with my day and start work.