“Find a hot trend and piggyback on it,” Toni Anderson told me.
And that’s exactly what she did in launching her ecommerce business last year in the jewelry niche. It’s not just generic jewelry, but jewelry designed to specifically ride on the “essential oils” trend.
Toni said 90% of her business comes through Amazon vs. her own storefront, but that she and her partner did $190k in sales in their first 7 months!
On any given weekend in San Francisco, out of earshot from the barking harbor seals at Pier 39 and the clang of the cable cars, a small group of urban hikers are exploring the city from a different vantage point. For three hours, they walk, climb, and even slide their way through historic neighborhoods and scenic outlooks.
They’re led by Alexandra Kenin, or one of her carefully selected guides, and have paid $49 apiece for this unique travel experience. Alexandra runs UrbanHikerSF.com on the side from her day job as a content writer and editor.
More than 1000 people take her urban hikes each year, and she now oversees a team of 4-5 guides that can lead the hikes in her place.
Kara Lamerato is a work-at-home-mom of 2, but runs a successful business in her spare time. Kara’s Vineyard Wedding supplies brides with wine-themed wedding decorations, and has shipped thousands of orders.
Kara started the business before having kids while she was still working full-time in private banking. The idea came from her own wedding and thinking there might be other brides out there looking for similar DIY-style items.
She put a listing up on Etsy, and a couple weeks later, she had her first order!
Tom Morkes has worked on the book launches for a number of previous Side Hustle Show guests, including John Lee Dumas, Dan Norris, Taylor Pearson, and Neil Patel.
What I wanted to do in this conversation was reverse engineer some of the steps that go into producing, launching, and marketing a bestselling book, even you don’t have thousands of fans waiting for it.
And selfishly, I wanted to get some insight on what I could do to make my latest book project, Buy Buttons, hit the top of the charts. Tune in to hear Tom’s top tips from more than a dozen different bestselling launches.
Rachel Pedersen was using social media to bring customers to her hairdressing chair, but never really imagined it would turn into a full-time business of its own.
One of her hairdressing clients owned a popular restaurant chain, but was struggling with online marketing and social media. Rachel offered to help and the rest is history.
Today her little social media management side hustle is a 6-figure business and she has even built a training program to help other people follow in her footsteps.